Despite the freezing temperatures torturing New York this week, thousands of fashionistas are braving the cold in their finest footwear to attend Mercedes-Benz Fashion Week. As one of the most exclusive and famous weeks in the fashion industry, brands and fans alike are chomping at the bit for access to this exclusive event. NYFW has scaled back their invites and added more bouncers, but one thing that isn’t tightening up is their digital footprint.
Social media has become the opportune place to capture all the trends, celebs, and of course, chaos that comes along with Fashion Week. With multiple campaigns running on their Facebook, Twitter, Instagram, YouTube, and Pinterest, NYFW is more accessible than ever, despite the dwindling number of outbound invitations.
NYFW is streaming the full show on YouTube, calling for commentary on Twitter, pinning the popular on Pinterest, and giving fans an inside look on Instagram. The social media blitz is on, and it’s not just brands looking to get involved. Even Tumblr is getting in on the action:
All types of brands are flocking to NYFW to cover this massive event on social media, including Tumblr itself. Tumblr is pulling the savviest fashion bloggers from their own audience to cover the event using the #NYFW hashtag.
For visual social networks like Tumblr, NYFW is an opportunity they simply can’t miss. Half of Tumblr’s top 10 brands (by reblogs) are in the fashion industry. Thus, it makes perfect sense why Tumblr would want to put their own boots on the ground and generate coverage they know their audience will identify with.
We’ll be tracking #NYFW all week. Be sure to follow us on Twitter for social updates as the week goes on.