Social Video: How to Stand Out in the News Feed
When was the last time you were in a meeting about social strategy and someone didn’t bring up video? It’s become an essential component of social marketing.
As social consumers, we love video. We love that we don’t have to read to consume information. We love to be entertained and approached in new ways. We’ve even started to love autoplay after throwing fits about autoplay for so many years.
As a social marketer or creative department, how can you develop better video content, and more importantly, how do you know it worked?
Tomorrow at 10AM PST, I’m joining experts from Hanapin, The Weather Channel, and Curulate for a webinar called How to stand out in the news feed with social video marketing.
We will discuss trends, best practices, measurement, and the future of video marketing.
“A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their interest? There are infinite directions where you could go with content, but whatever path you choose, the use of video can help you cut through the clutter of social feeds and make your brand stand out among the rest.” – Hanapin Marketing
Hope you can join us. I’m looking forward to the discussion, and to hearing from all of you about how you think about social marketing.