Who’s Tweeting @OldSpice: Ashton Kutcher & Your Mother
July 20, 2010 by
Last week, Old Spice employed a revolutionary social media marketing campaign.  In their campaign, they encouraged Tweeters to tweet questions at “Old Spice Guy,†who replied with hilarious video responses to their questions.  Old Spice also geared many of the videos towards influential celebrities like Ashton Kutcher and Perez Hilton, as well as both of [...]
Music Trumps Sports on Twitter: ESPYs vs. BET Awards
July 15, 2010 by
Last night, ESPN hosted its annual ESPY awards, an event that always draws significant social media buzz across the country.  We tracked Twitter mentions of the hashtags #ESPY and #ESPYs, much like we did for the #BETawards last month. When comparing the two data sets, a few things drew our attention. For one, the amount of [...]
BET Wins on Twitter: Analysis of #BETawards
June 29, 2010 by
The 2010 BET Awards took place last night, and they drew a significant amount of Twitter chatter.   Using RowFeeder, we tracked over 250,000 tweets with the hashtag #BETawards during the show and the following day (~168K during the telecast). The star performers and presenters were heavily mentioned along with the #BETawards hashtag.  Virtually in hiding since his [...]