Social media is a constantly evolving industry, and we all need a little help from time to time. So, where should social marketers go for a helping hand? Here are a few of my favorite places.
I bet you’re surprised to see Quora on this list. The truth is that this network is extremely underused in our profession. Quora has a lively and thriving community who enjoy this network for the sheer purpose of asking and answering questions!
You can follow a Quora thread about a specific topic. For example, “Social Media Marketing” has logged 16.6K questions and has 267K followers! There’s a major database here and we should all be diving in when we have questions.
Slideshare is another under underused resource in the social marketing world. I love Slideshare because I’m able to find great templates and tips from presentations at conferences, and webinars.
For example, check out this gem I found from Hootsuite.
Your Simply Measured reports can illuminate what’s working, what’s not, and where you can improve. Always gut-check your assumptions with the data.
What’s a great way to get advice and gut-check your assumptions? Ask your peers! Join some LinkedIn Groups, attend Social Media Club events, and listen to podcasts.
Marketers are creating so much content and sharing it constantly with these communities — time to dive in!
Blab is literally a place for you to watch and join live conversations. Over the past few months, Blab has really exploded (goodbye, webinars). Any marketer can log on to Blab and find a conversation happening about a topic they care about.
You’re able to tune in live, subscribe to upcoming Blabs, or even replay past ones. Blab is a resource that marketers should start embracing ASAP.
Those are the five resources I turn to on a weekly basis. What are yours? Let us know on Twitter, and download our 10 Social Media Trends You’ve Been Ignoring guide below for access to more timely resources.
Get everything you need to analyze the metrics that matter
Send a Strong Message in Your Facebook Videos to Boost EngagementBridget QuiggBlogger ExtraordinaireSimply Measured
For Facebook videos, should you go for the silly video of a caveman that barely relates to your brand message? Or, should you go with a silly video of a caveman that actually drives home a message about your company’s values? According to our recent analysis of Facebook videos with high engagement per follower, you should… Continue Reading
What Is “Dark Social” and Is It Something You Should Care About?Brewster StanislawBlogger ExtraordinaireSimply Measured
If you work for a social brand and have ever needed to dig into a traffic source report using your favorite web analytics tool, you may have noticed a giant bucket of ‘direct’ traffic and thought to yourself what is this? Are that many people really typing in “simplymeasured.com/blog/darksocialblogpost” into their browser? If it seems unlikely, that’s because… Continue Reading
Today, Pinterest announced a revolutionary new feature which enables users to find items without text. The feature has been dubbed, “Visual Search,” and it’s an absolutely game-changer for users and brands alike. Here’s how this brand new feature is being described by Pinterest: Sometimes you spot something you really love on Pinterest, but you don’t know how to… Continue Reading
The Trends That Deserve Your Social Media Dollars in 2016Peter TrapassoBlogger ExtraordinaireSimply Measured
2016 promises to be an exciting year for brands and social. Areas for both testing and budget spend are numerous. We have surveyed the landscape, and we present you with some hot spots to consider. Livecasting Video Goes Mainstream Periscope, acquired by Twitter and launched less than a year ago, is the most popular livecasting… Continue Reading