How to Promote and Measure Hashtag Campaigns
Brands of all shapes and sizes in industries ranging from film to fast food to athletic apparel have debuted a plethora of creative hashtags in 2015 — and we’re not even a whole four months in.
I scoured the top brands to find my innovative favorites so far.
Who doesn’t love scouring GIPHY and Movie Screencaps for images from films that perfectly fit their #currentmood?
I see no one raising his or her hand.
The Academy knows this, and so it began a fun game at a good time — 2:27PM PST, right when folks tend to be losing a little steam at work.
This is a great way for The Academy brand to stay relevant, involve followers, and remind Twitter users that they’re the source for all things film.
I’m lovin’ this campaign. Often paired with edgy motivational quotes from athletes and gorgeous, I-am-woman-hear-me-roar images on Nike Women’s Twitter feed, the #betterforit campaign drives users to the Nike app while also remaining true to Nike’s “train hard” athletic aesthetic.
Nest makes state-of-the-art home products like smoke alarms, thermostats, and as referenced in this hashtag, the dropcam home monitoring system.
The #caughtondropcam hashtag is a great way for Nest to evangelize their product and tout its quality without being directly salesy, while also gathering UGC (user-generated content) from dropcam users.
The #TMZKFCSWEEPSENTRY campaign is an ingenious pairing of two delicious guilty pleasures: KFC and TMZ.
It’s also a great way for TMZ and KFC to each build their individual audience lists on Twitter.
Finally, we have Harley-Davidson’s recently begun #RollYourOwn campaign.
This campaign uses the #RollYourOwn hashtag to spread awareness, but is most interested in directing traffic towards the Bitly link and form on the other end of that Bitly link.
This is a sophisticated way to pair brand awareness and sales lead generation, all in one rockin’ hashtag. (So corny, I know, I’m sorry).
What Are Your Favorite Hashtag Moments of 2015?
Which campaigns have caught your eye? We’re dying to know. Holler in the comments below.
And if you’re aching to find out more about what makes a good hashtag campaign tick, click through below for our gold-standard guide to all things hashtag-related.