After much anticipation, the first round of the NFL Draft wrapped yesterday. While football super-fans watched with baited breath across the United States, brands had the opportunity to tap into an active, anxious, and engaged audience. The picks are in and these are the brands who won Draft Day on Twitter.
Never underestimate the power of a good sense of humor. That’s exactly what Johnny Manziel needed, as he sweat it out waiting for his name to be called. Cheap Caribbean noticed, tailored a response and delivered it to perfection.
Despite a… modest response on social, this is a great idea. It’s unclear why this Tweet fell flat, the use of Vine is really cool and it’s a discussion driving Tweet. I’m giving them an A for effort.
These guys crack me up. Similar to @CheapCarribean, DiGiorno used the #NFLDraftDay platform showed off their sense of humor… at poor Johnny Manziel’s expense. DiGiorno’s casual and witty voice is exactly what someone following a pizza company on Twitter wants to hear.
Leave it to Nike to make one of the most powerful social sharing images of the entire draft. Nike puts a great spin on an interesting story, focusing on, yet again, Johnny Manziel. Good idea, great marketing, excellent execution.
I’m a softy for this kind of stuff. But in all seriousness, this is an awesome move by the NFL. On Twitter, where everyone likes everything abbreviated, they condensed what is quite possibly the most drawn out ceremony in sports into 83 seconds. Perfect for a fan like me. Also, who doesn’t love a montage of a bunch of guys’ dreams coming true? I know I do.
What were your favorite Tweets from #NFLDraftDay?