Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000-100,000 followers. They have significant influence on the purchase decisions of their audiences, and they actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising.
Micro-Influencers and Conversions: How It Works
You may be wondering exactly how micro-influencers can help your business drive more conversions. There are several factors that play a role in this, each of which can benefit your brand’s performance in different ways. Let’s take a look:
Relevance – Micro-influencers don’t have millions of followers like mega-influencers, but what’s unique about them is that they have the ability to influence a highly relevant audience. These types of influencers specialize in specific niches, for which they’re considered knowledgeable experts. People follow them because they too have an interest in that specific niche. This makes their audiences more relevant and targeted than those of mega-influencers.
Engagement – When an influencer’s follower base is highly relevant to the niche in which they specialize, it means that those followers will be more interested in the content the influencer produces. That high level of interest translates into a boost in engagement. In fact, Markerly found that micro-influencers have higher engagement rates than mega-influencers.
Conversions – Now you know that micro-influencers are useful for both relevance and engagement. A highly engaged, relevant audience is more likely to be interested in purchasing the products or services that influencer promotes. This means that promoting your brand through micro-influencers can result in a surge in conversions and sales. Some businesses have even experienced a 300% increase in conversions after working with micro-influencers.
How to Work with Micro-Influencers
Now you know some of the benefits that working with micro-influencers can offer your brand. Not sure how to get started with a micro-influencer marketing campaign? Here are some tips to get you started:
- Show micro-influencers you value them by sending them freebies and gifts, or by inviting them to special events or product launches.
- Encourage them to create content with their genuine reviews and feedback about your products to maintain authenticity.
- Partner with them to promote a giveaway or contest so that their followers have the opportunity to win some free goodies from your brand.
These are only a few basic suggestions for working with micro-influencers. To learn more, check out the gifographic guide to micro-influencers below.