Miss something on social last week? We’ve got you covered. Take a look at the notable blog posts, industry news, and releases from the past week here!
Instagram Announces Instagram Direct
Last week, Instagram released their private messaging service: Instagram Direct. This feature enables users to have private conversations around the filtered photos. We wrote a post about the release, the appeal for brands and what this means in the landscape of social media, check it out here.
Twitter Launches Broad Keyword Targeting
Last Wednesday, Twitter launched “broad match” for its Promoted Tweets keyword targeting. Broad match extends the umbrella of keyword targeting to include relevant words and phrases that don’t quite match the targeted keyword (exact match). Learn more about this latest addition here.
New Google+ Ads: Could They Be The Most Powerful Yet?
Google+ announced this week that they’re testing a new +Post ad system. When you advertise with +Post, not only do you get an ad placed within the Google+ network; you get your social post placed – as an ad – throughout Google’s entire display network. Click here to learn more about this big development.
Week’s Top Blog Posts
10 Social Media Measurement Best Practices – ExactTarget
10 Outrageous Social Media Predictions for 2014 – Search Engine Watch
Instagram Direct Reveleased: Michael Kors & Gap Jump on Board – Simply Measured
5 Predictions for Social Media in 2014 – Fortune
Facebook Videos Now Auto-Play on Mobile: Video Ads Coming Soon? – Tech Crunch
How to Use LinkedIn Showcase Pages – Social Media Examiner
Stop Tweeting Your Blog Posts Only Once: Re-sharing on Social – Search Engine Journal
14 Tips for 2014: Planning Social Media Campaigns for the New Year – Simply Measured
This Year on Twitter – Twitter
How to Use The New LinkedIn Showcase Pages – Social Media Examiner
Toyota USA Test Drives G+ Ads: Could They Be The Most Powerful Ads Yet? – Simply Measured