Today’s Google Logo: Seemingly Small News Surges in Social Sphere

Today’s Google Logo: Seemingly Small News Surges in Social Sphere Adam Schoenfeld Blogger Extraordinaire Simply Measured

The social sphere has definitely been buzzing about Google’s interactive, kinetic logo today.  Some sources say it’s to make a statement about HTML5 and CSS capabilities vs. Adobe Flash. Others think it’s because of Google’s Birthday – the first day Google opened their doors (a garage door, to be exact). And still others think it’s about the big Google Search Event tomorrow, to be held at San Francisco’s MOMA.

No matter what the logo stands for, it certainly did its job of creating traction online – specifically on Twitter and Facebook, which we tracked below:

To note: virtually no discussion about Google’s logo prior to when the East Coast hit 9/7. How did such a small action by Google make such a dent in the social conversation today? You’ll see that just after Mashable posted their article and tweeted it out around 2am, there’s a large spike in mentions. That article generated 2,000 tweets directly from Mashable.com at the time of this blog post publication, and Pete Cashmore’s tweet was RT’d over 100 times via Twitter.

The real news here is that something as “insignificant” as Google’s logo turning into animated balls today generated such surges in conversation for Google. 1,600 tweets within a half hour is something to write home about. What will Google do with this PR? Was it intentionally created for buzz around changes in the giant’s search results? Or a mere birthday celebration with a nod of what’s to come in HTML5/CSS development? Time will tell… Until then, have fun with the homepage!

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.