Twablets! Social Media and the Tablet Market

Twablets! Social Media and the Tablet Market Adam Schoenfeld Blogger Extraordinaire Simply Measured

There has been a ton of news about the Galaxy Tab’s early sales data. Samsung sold 600,000 units of the Android-based tablet since launching a month ago. As you know, the social media community goes wild for a good gadget, clamoring about the device from early announcements, to product launches, to sale reports. We’ve been closely tracking the Galaxy Tab on RowFeeder. Here are a couple take-aways from the social media data relative to the first month of sales data…

Samsung Sold 3 Tabs for Every Tweet

Like we saw with mobile devices, Apple is the king when it comes to the buzz to sales ratio. Like with the iPhone Apple has a much larger installed based already talking and the unstoppable media/marketing machine. For our iPad sales estimates here, we’re assuming that iPad are on the same pace as Apple’s most recent fiscal quarter.

Brand Association with Android is Relatively Low

Another interesting conclusion from the Galaxy Tab conversation is how the buzz reflects on the Android brand. We looked at the Galaxy Tab conversation for more insight about the brand association between Android and the devices it runs on. In this case, Android was mentioned in about 12% of all Galaxy Tab posts. Android is present in the conversation about the Tab, but a relatively small number of consumers are talking about the software relative to the device itself.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.