[VOTE NOW] Our #SMFirstClass Finalists Are HereLucy HitzBlogger ExtraordinaireSimply Measured
As we announced in this post, Simply Measured has spearheaded a search for Social Media’s First Graduating Class: the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, live-streamed their first event…the list goes on. These are the folks who started as interns, assistants, and community managers, and now head up social at major organizations all over the world.
We’ve profiled three stellar members of this graduating class: Rich Kemp, Geoffrey Colon, and Anna Pakman — and now it’s time to vote! Here’s a little refresher on each of our finalists.
Simply vote by clicking on the button next to your finalist of choice!
When I first started in 2008 [at Sky Betting and Gaming], not many brands were utilizing off-site social media. But during my time there, we started to see some of our competitors make the jump. So I pitched launching these channels for four separate Sky products. I then went on to manage that presence for a year or so.
Part of the fundamentals of working in social is that it’s always changing.Platform updates can completely change your job and strategy. I think it’s just about having to get clever and being more and more creative about what you do. With every change, we’ve found ways to combat these changes and remain relevant to our target market.
I began in the music industry as a DJ from 1991 until the mid 2000s. Back in that era, word-of-mouth was generated hand-to-hand. I moved to New York City in the mid ’90s, and that’s when I first saw where digital was going.
We were also really early on using live-streaming on Facebook. We went to USA and asked, “Can we do some live-streams where we do Q&A with the cast of some of your shows? We’re going to do it with Ustream and post it to Facebook!” It wasn’t about the numbers — it was about where the world is moving. 10% of your budget should always be put towards testing new things.
I started my career on Wall Street, but soon realized that it wasn’t for me. It was when I went back to school for my MBA that I really got involved in social media; though on a personal front, I had been a power user from the time a lot of social networks had been started. My first professional foray into social came almost by accident. I was doing a summer internship for PBS and I was working on a digital video project. They were awarded a grant for a social media program, and one of the stipulations of the grant was that it needed sign-off from someone who was a current business school student. So, I just happened to be at the right place at the right time!
Now that social media has kind of grown up, there’s increasing pressure to tie social activities to purchasing behavior. Proving the link of online and offline behavior is critical, and for that reason I’m jealous of e-commerce marketers. We’re working on it, though. There are some really exciting young companies that are doing things to get closer to some of those answers.
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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