Webinar Recording: The 5 Essentials of Social AnalysisKevin ShivelyBlogger ExtraordinaireSimply Measured
Yesterday, Simply Measured recorded a webinar called The 5 Essential Steps For Complete Social Analytics. This webinar tackled how social analysis can fuel each phase of social marketing, and give real-world examples from some of the biggest brands in the world, and the types of analysis that Steve and his team do to help power their social campaigns.
If I’m being honest, this was my favorite webinar we’ve done at Simply Measured. Our CEO Adam Schoenfeld was joined by Edelman Digital VP Steve Sack, and the brand campaigns Steve shared as examples really brought the theory of social analytics to life. Adam and Steve walked through five crucial areas of focus when it comes to social analytics, and highlighted real-world use cases for each step, how they can impact everything from social tactics to marketing and business goals.
Below, you’ll find the full recording of the webinar, as well as a downloadable slide deck from Adam and Steve’s presentation. I’d encourage you to watch all the way through the Q&A session, because there’s some great additional insight. If you have any follow up questions that weren’t answered during the Q&A, please don’t hesitate to ask in the comments, and I’ll either answer directly or loop Steve and Adam in to offer more insight.
As mentioned in the webinar, we’re also offering a free download of our new white paper, What Is Social Analytics?, which walks through the theory and components of social analytics. This white paper is critical reading for social marketers looking to develop, execute, and improve a social strategy. Download it now by clicking the link below, and make sure to share your thoughts in the comments below.
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