Facebook made a big move today. The long-awaited auto-play video ads have landed. This latest addition has marketers chomping at the bit, excited to get ahold of this new ad platform for both desktop and mobile devices. Analysts are predicting that video ads could generate $1 billion for Facebook in 2014.
Facebook is currently testing in which, the ad “runs without sound unless you tap it, in which case you can also expand it to full screen. At the end of auto-play video, a carousel appears where you can click on two additional videos.” (Mashable) See the feature for yourself below.
Facebook must be optimistic about the ability of these display ads to translate into clicks and dollars. eMarketer.com provides some insightful research into the click-through rate of digital display ads, and in-stream video is by far and away at the top of the list.
Facebook is working with Summit Entertainment and Mindshare to promote their latest film, Divergent. So expect to see some Chaielen Woodley and James Franco’s little brother come to life right inside your Facebook feed.
Do you think these Facebook video ads will be successful? Tell us what you think in the comments below.