For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:
Social marketers want to know how they’re impacting business outcomes across all channels, both public and private. Social marketers want to PROVE the value that social drives and continually IMPROVE performance.
But the marketing scorecard has been about revenue and conversions, not engagement and reach, leaving social marketers scrambling to rationalize budgets — until now. With Simply Measured’s Attribution Solution, social marketers can close the loop from conversations to conversions.
Here’s how our new three-pronged solution works:
What It Does: Attributes the revenue and business value generated from owned, earned, and dark social activity.
What It Means For Social Marketers: Now you can optimize decisions about social media content and channels based on insights into business results like website clicks, opt-ins, and sales revenue.
Social Analysis & Monitoring
What It Does: Provides trusted and consumable performance measurement of owned, earned and competitive social profiles, along with visibility into audience identity, location, and conversations across all relevant social channels — all in an interactive web dashboard.
What It Means For Social Marketers: Now you are enabled to produce the right content and post it on the right channels for maximum impact, every time.
What It Does: Unifies and enriches social data from over a dozen sources, delivering the broadest perspective possible for custom social data integrations. Delivers social insights alongside other marketing data in BI tools, custom dashboards, and via turnkey access through data visualization tools like Tableau.
What It Means For Social Marketers: Now you can remove social from its silo, and analyze the entire digital story by customizing and integrating social into your business.
Here’s what the “Before and After” will look like for your organization.
As pioneers in the social analytics space, we have the seasoned expertise, the vision, and, now, the product to help you navigate every change that comes your way. We’re still in this to help you work smarter, faster, and more informed, but today we can also help you make an impact on the bottom line of your business.
Check out our new website, and learn more about this game-changing solution by requesting a demo of Simply Measured today.