As a social media analyst, one of my biggest challenges is staying on top of trending topics, especially when they are related to events as huge as the Olympics. With so many exciting activities and conversations happening simultaneously, it is easy to get lost. That is why we launched the Simply Measured Olympics dashboard, a resource for quickly getting a high-level snapshot of Olympics 2016 buzz.
The trends graph (trends across Facebook, Twitter, and Instagram) is a quick way to review the buzz volume for the Olympics, and identify any peaks. You can use the date slider at the bottom of the chart to see peaks for different date ranges. The coolest feature? If you hover over the peaks, you can see the top themes driving conversations at that particular point.
Now, if you have a particular topic that you want to research, don’t worry, we’ve got you covered. The search bar next to the trends chart allows you to input any keyword related to the Olympics that you are curious about and see what the conversations were across Facebook, Instagram, and Twitter. Results are ranked by interactions (defined as a sum of all Likes, comments, retweets, replies, and other forms of interaction for a given piece of content)! Let’s take “Team USA”:
Click on the conversation to see the original post on the platform itself, and all the engagement generated!
Scroll down, and you’ll see a word cloud, which highlights top emerging keywords associated with the conversations about Olympics 2016 on social media, giving you a quick glimpse of what drove the the buzz on social: top athletes, events, hashtags, or brands.
Next up, the Trending Topics section of the dashboard shows which topics are driving the bulk of social conversations, along with consumer sentiment. For instance, you can see from the word cloud above that Team USA was one of the top contributors to the conversation for the Olympics. The bars below show you exactly how much of the Olympics conversations were driven by the topic “Team USA.”
The dashboard also shows the top four influencers within the conversation about Olympics 2016 on Social media.
Katy Perry, with her tweet about the song “Rise,” is a top influencer in the Olympics conversations right now.
You can also see what photos are being shared about the Olympics across social:
Click through to see details.How Can You Use This Data?
To recap, Simply Measured’s Olympics Dashboard, powered by our Social Listening tool, gives users access to all social conversations about the Olympics in real time.
- Check out the keyword volume trends for the Olympics as they’re happening, and also see what is being talked about by searching keywords of particular interest to you and your organization
- View top themes and sentiments within these conversations
- Identify the influencers talking about the Olympics and see what they are saying
- Access the photos generating the most engagement at Olympics 2016
Our dashboard gets updated in real-time, giving you the most recent snapshot of the games. But there is a lot more beyond the dashboard in our Social Listening tool: you can look at who were the top athletes being talked about within the Olympics conversation, or which events drove the most buzz and what people are saying about them. You can also slice the data by platform and dig deeper on what resonated with social media on each of the platforms. Additionally, you can identify the regions and geographies that talked the most about the Olympics.
If you would like to learn more about our social listening tool and what else you can explore within these conversations, please reach out to us and we’ll walk you through it!