For all Community Managers, proving and defending the ROI of social is crucial. Not only do you want to showcase the value of your work, but you also want to make yourself look good! Whether you’re checking in with your boss weekly, monthly or quarterly, these are the 3 metrics that you’ll want to have in your back pocket to impress him / her.
One of your most important tasks as a Community Manager is to make sure people are moving past Twitter, Facebook or LinkedIn, and onto your website. Therefore, knowing how many visits your efforts are driving is a must. The more people you drive to your brand’s website, the more likely they are to become fans, subscribers, and, hopefully, customers. To prepare for my meetings, I run our Social Traffic Report, which tells you which channels people are coming from, how much traffic those channels are driving and what they do once they get to the website.
The whole point of social media and community management is connecting with your audience. But, simply stating that you “talk to customers” is probably not going to be enough for your boss. I use our Twitter Account Report to profile my engagement. This is essential if you’re coming into a new job, or recovering from a bad month. Always be excited to show improvement and progress, especially when it comes to your social media engagement.
If you’re engaging your audience and driving traffic via social media, you’re probably adding a ton of followers in the process. At the end of the day, your boss cares about growth and expansion. Although fan count is certainly not the most important aspect of growing a community, it is a great way to showcase how your efforts are translating into awareness. A great way to keep track of growth across all your channels is through our Social Media Snapshot.
Now you’re set for your next meeting! These are the metrics that drive the bottom line for Community Managers, and they’re the numbers that your boss ultimately cares about.