What Is the State of Customer Service for Top Brands?

What Is the State of Customer Service for Top Brands? Lucy Hitz Blogger Extraordinaire Simply Measured

Interbrand 100 companies are the most recognized brands in the world, including Apple, Google, and Coca-Cola. They’re also some of the most active on Twitter, particularly in the customer service sphere.

Customer Service on Twitter | March 2015

Some social stats you’ll find in this quick overview of the state of Twitter customer service today include:

The number of top brands with dedicated customer service handles has increased by 19% year-over-year.

Interbrand 100 customer service handle mentions are up 41% year-over-year.

Please is one of the most commonly used words in Tweets mentioning the customer service handles of the Interbrand 100, appearing 16,108 times, in 10% of customer Tweets.

And much more.

For more juicy goodness on  which members of the elite Interbrand 100 are winning customer service on Twitter, click below to download our just-released Twitter Customer Service Study.

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Customer Service on Twitter | March 2015


Lucy Hitz

I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.