Interbrand 100 companies are the most recognized brands in the world, including Apple, Google, and Coca-Cola. They’re also some of the most active on Twitter, particularly in the customer service sphere.
Customer Service on Twitter | March 2015
Some social stats you’ll find in this quick overview of the state of Twitter customer service today include:
The number of top brands with dedicated customer service handles has increased by 19% year-over-year.
Interbrand 100 customer service handle mentions are up 41% year-over-year.
Please is one of the most commonly used words in Tweets mentioning the customer service handles of the Interbrand 100, appearing 16,108 times, in 10% of customer Tweets.
And much more.
For more juicy goodness on which members of the elite Interbrand 100 are winning customer service on Twitter, click below to download our just-released Twitter Customer Service Study.