What Social Marketers Struggle with Today, plus What You Can DoLucy HitzBlogger ExtraordinaireSimply Measured
Join us tomorrow, June 9 at 11AM PST to hear Megan Headley, Research Director for TrustRadius, and Kevin Shively, Senior Content Marketing Manager at Simply Measured, explain how social marketers are being challenged in 2015, and how best to approach those challenges moving forward.
Megan will give a high-level view of her research findings, including the struggle around ROI and how social media is siloed in most organizations, while Kevin will share tactical insight that any brand can put into practice.
Revamp your social strategy in 2015, and learn:
How brands are struggling to demonstrate social ROI
How brands are failing to find the right social goals
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
How Starbucks Generates Over 270k in Engagement for Each Instagram PostTripti ShrivastavaBlogger ExtraordinaireSimply Measured
It is #NationalCoffeeDay, and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level, by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Here, we… Continue Reading
How Do You Grow and Measure the Success of Your Personal Brand on Social?Jeff BarrettBlogger ExtraordinaireSimply Measured
Depending on whom you ask, the Internet is both an easy and difficult place to create your own personal brand. There will always be someone standing in front of a pile of cash and a rented yacht telling you how they made millions from home — but that’s neither real nor realistic. I grew up the… Continue Reading
Conversations to Conversions: Why Social Needs More Than EngagementKevin ShivelyBlogger ExtraordinaireSimply Measured
Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, and was the 1999-2000 season MVP and the 1992-1993 Rookie of the Year. If coaches had measured Shaq by his free throw percentage alone,… Continue Reading