The Billboard Awards are this Sunday. Who’s excited!? I know I am – Ludacris is hosting!
I love award shows. The social commentary is unbeatable and I always have my laptop open to track any viral moments (wardrobe malfunctions, weird P. Diddy outbursts, etc.) The world of entertainment, celebrity, and social media are so entwined that they are nearly dependent on each other. But, can social sway a vote?
One of Billboard’s most prestigious catergories, the “Top Artist” award, is stacked with fierce competitors this year – Miley Cyrus, Katy Perry, Bruno Mars, Justin Timberlake and Imagine Dragons. Although we won’t know who wins until Sunday, Twitter has already crowned Miley the champion. Over the past month, Miley Cyrus has cemented her #1 spot as the most talked about nominee on Twitter. So, how did she do it?
A lot of Cyrus’s engagement is a direct result of interacting with her fans. In the two weeks leading up to the awards, Miley has Tweeted twice as often as her competitors:
As you can see above, Miley Tweets more than any of the other contestants. Not only that, she interacts with her followers directly. Although the majority of Miley’s Tweets are general posts, a good percentage of them are @replies.
This has helped Cyrus become the most engaging nominee on Twitter… by a long-shot. 3.9 million engagements doubles runner-up Katy Perry (the #1 most followed person on Twitter). It is possible that Cyrus is simply giving people a lot to talk about, but at the end of the day, she has the fans to back her up. Being the most engaging and the most interactive nominee on Twitter has certainly helped contribute to all the chatter, but will that help her secure an award come Sunday?