Who Is Social Media’s First Graduating Class?Jade FurubayashiBlogger ExtraordinaireSimply Measured
How old is social media really? The average person might tell you that it started twelve years ago, when Myspace launched in 2003. But for most marketers, it was in 2007, when Facebook launched “Brand Pages.” So, why am I giving you a history lesson?
Well, the point I’m trying to make is that the “social media marketer” position is nearly a decade old. Social media has matured a lot since the 2000s, and so have marketers on our field. Where are the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, or live-streamed their first event?
We’re setting out to find the former early-stage social media marketers who are now directors, executives, and founders. Take Lauren Salazar, the Director of Social Media for Weight Watchers, as an example!
People like Lauren, although they might not know it yet, are members of Social Media’s First Graduating Class. Members of Social Media’s First Graduating Class have extreme insight into the history of social media and what the future holds for our industry. We want to feature and interview this group of thought leaders, and share their pearls of wisdom with all of you. Know somebody who fits the bill?
Tweet your nomination with the #SMFirstClass hashtag, and we’ll follow up!
The 4 Super Bowl 50 Ads Already Winning TwitterJade FurubayashiBlogger ExtraordinaireSimply Measured
The Super Bowl is still a few days away, but for brands, the big game has already begun. All brands, regardless of whether they can afford a multi-million-dollar Super Bowl spot, are joining the conversation on social media. We’ve picked our favorites by the social numbers. Which Super Bowl spots are already a hit? Bud Light:… Continue Reading
Snapchat, Bitmoji, and the Future of Visual CommunicationLucy HitzBlogger ExtraordinaireSimply Measured
Well, it’s happened. Two of my favorite communication mechanisms have joined together for what I am sure will be the integrated social product of my dreams. That’s right, folks: Snapchat has acquired Bitmoji maker Bitstrips for around $100 million. About Bitmoji What It Is: Bitmoji lets you create an emoji out of yourself, using detailed physical features.… Continue Reading
What Your Brand Can Learn From the 2016 Election CycleJeff BarrettBlogger ExtraordinaireSimply Measured
It’s hard to analyze politics objectively. Political discussion produces strong emotions. It’s one of the five things you are not allowed to talk about in polite company, along with money, sex, religion, and the status of your fantasy football team. Today should be interesting. #CruzSexScandal pic.twitter.com/01Fo0W0eN3 — Jeff Barrett (@BarrettAll) March 25, 2016 But what… Continue Reading
3 Surprising Lessons for Marketers from the Future of SocialLucy HitzBlogger ExtraordinaireSimply Measured
It’s here! The Social Fresh x Simply Measured x Firebrand Group The Future of Social Report has arrived. Covering everything from planning and strategy to social ads to content marketing, there is necessary information here for any marketer involved in the social space. As we were putting together this report based on survey data (551… Continue Reading