Who Is Social Media’s First Graduating Class?Jade FurubayashiBlogger ExtraordinaireSimply Measured
How old is social media really? The average person might tell you that it started twelve years ago, when Myspace launched in 2003. But for most marketers, it was in 2007, when Facebook launched “Brand Pages.” So, why am I giving you a history lesson?
Well, the point I’m trying to make is that the “social media marketer” position is nearly a decade old. Social media has matured a lot since the 2000s, and so have marketers on our field. Where are the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, or live-streamed their first event?
We’re setting out to find the former early-stage social media marketers who are now directors, executives, and founders. Take Lauren Salazar, the Director of Social Media for Weight Watchers, as an example!
People like Lauren, although they might not know it yet, are members of Social Media’s First Graduating Class. Members of Social Media’s First Graduating Class have extreme insight into the history of social media and what the future holds for our industry. We want to feature and interview this group of thought leaders, and share their pearls of wisdom with all of you. Know somebody who fits the bill?
Tweet your nomination with the #SMFirstClass hashtag, and we’ll follow up!
My 3 Biggest Takeaways From #MPB2B 2015Danie ZaikaBlogger ExtraordinaireSimply Measured
Last week I spent three days in Boston (my old stomping grounds) to attend the MarketingProfs B2B Marketing Forum. I’ve been wanting to attend this conference for a few years now, so I was pretty excited that I could finally make it. An entire three-day conference dedicated solely to B2B marketing? Sold. Forget B2C —… Continue Reading
Why Boomerang? What This App Really Means for Social MarketersJade FurubayashiBlogger ExtraordinaireSimply Measured
If we’ve learned anything from Instagram over the past couple years, it’s that the social network does not want our feeds getting stale. Boomerang, Instagram’s GIF-like, video-looping feature is Instagram’s latest standalone app, following both Layout and Hyperlapse. Boomerang allows users to loop a 1-second video experience, enhancing feeds with GIF-like clips. What inspired Instagram to be… Continue Reading
How Snapchat Discover Competes With Facebook Instant Articles and Twitter MomentsJade FurubayashiBlogger ExtraordinaireSimply Measured
Just a few weeks ago, it was reported via Bloomberg Tech that Snapchat users are consuming 10 billion videos per day on the application, in comparison to Facebook‘s 8 billion per day. This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover. 47% of Millennials Utilize the Snapchat’s Discover on a Daily Basis… Continue Reading
How Is Instagram Becoming More Usable for Your Brand and Your Audience?Lucy HitzBlogger ExtraordinaireSimply Measured
Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. The easier navigation is, the safer engagement feels, and the more enticing brand discovery is on a social platform, the more likely it is that the average user will engage with your brand’s content there. Here are the key… Continue Reading