Who Is The Most Engaging Influencer on Instagram?

Who Is The Most Engaging Influencer on Instagram? Lucy Hitz Blogger Extraordinaire Simply Measured


Our inaugural Instagram Influencer Report looks at the Instagram activity of the 77 most followed people on Instagram as reported by Business Insider and Socialblade.

We scored these top influencers based on their engagement levels between January 1, 2015-July 28, 2015.

influencer simply measured
The top 25 on the influencer list sorted by engagement.

Kim Kardashian West was the most engaging influencer in our study.

Happy Birthday to the most beautiful soul @olivier_rousteing I have some of the best memories with you that will last forever! You are just the most genuine person! I love you!!!

A photo posted by Kim Kardashian West (@kimkardashian) on

But that’s not all we found. Did you know that…

  • #vegas is the most used hashtag among top influencers
  • The Musicians category beat out Reality TV Stars, Actors and Actresses, Athletes, Social Media Stars, Fitness Stars, and Poker Players when it comes to engagement
  • 85% of the most influential athletes on Instagram are soccer players

The 2015 Instagram Influencer Report has so much more for you to sink your teeth into, including proven tactics that work for every influencer category on the list.

A sample tactic from the Report.

Download the full report now to learn the latest influencer trends and discover which tactics your brand should be focusing on and encouraging as you partner with influencers.

Get everything you need to analyze the metrics that matter

2015 Instagram Influencer Report


Lucy Hitz

I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.