Why You Need to Start Measuring Instagram Performance Now

Why You Need to Start Measuring Instagram Performance Now Kevin Shively Blogger Extraordinaire Simply Measured

Instagram, as a platform, is becoming more calculated in the way it interacts with brands. It’s only fitting that your brand does the same with Instagram.

The photo sharing network announced last week that it will be rolling out basic analytics to advertisers and other marketers over the course of the year, but that doesn’t mean you should wait to measure and optimize your Instagram content.

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Instagram’s ease of use has some social marketers convinced they don’t need a solid strategy…they’re wrong.

The platform is simple on the surface: post a picture, people like and/or comment on it, end of story. But as social marketers, we know that’s not exactly true, is it? There’s much more to understand about Instagram than the simple functionality.

The creative ability to forge a customized experience and strategy is as available on Instagram as it is on any other network. This isn’t possible without a complete understanding of your presence, audience, and opportunity on the network, and that requires measurement.

Our Complete Guide to Instagram Measurement helps you gain that understanding, and put some much needed data and confidence into your strategy. This isn’t a process you want to go through a year down the road after operating under false assumptions. Measurement should be a part of your social strategy off the bat, for any network.

Why Instagram? Why Now?

The value of Instagram to a social media marketer is undeniable when you look at the history of development and growth that the network has experienced.

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Click the timeline above to expand.

The ability to create an experience and brand story with the visual platform is something many brands have taken advantage of. 71% of the Interbrand 100 are active on the network, and the engagement they see is growing exponentially.

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This chart from our November, 2013 Instagram study showcases the growing engagement on the network.

How Do I Measure Success on Instagram?

Our Guide to Instagram Measurement outlines the metrics required to measure and fully understand the photo and video-sharing network. It then outlines several strategic measurement tactics to help you get your wheels turning.

This guide walks through the different types of metrics available for the platform, when to use them, how to use them, and what you can learn from measuring your Instagram account. Download the full guide for free below.

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Kevin Shively

As the head of content marketing at Simply Measured, cohost of the #SimplySocial podcast, and generally delightful person, my job is to tell stories to the internet...You're welcome internet.