Why You Need to Start Measuring Instagram Performance NowKevin ShivelyBlogger ExtraordinaireSimply Measured
Instagram, as a platform, is becoming more calculated in the way it interacts with brands. It’s only fitting that your brand does the same with Instagram.
The photo sharing network announced last week that it will be rolling out basic analytics to advertisers and other marketers over the course of the year, but that doesn’t mean you should wait to measure and optimize your Instagram content.
The platform is simple on the surface: post a picture, people like and/or comment on it, end of story. But as social marketers, we know that’s not exactly true, is it? There’s much more to understand about Instagram than the simple functionality.
The creative ability to forge a customized experience and strategy is as available on Instagram as it is on any other network. This isn’t possible without a complete understanding of your presence, audience, and opportunity on the network, and that requires measurement.
Our Complete Guide to Instagram Measurement helps you gain that understanding, and put some much needed data and confidence into your strategy. This isn’t a process you want to go through a year down the road after operating under false assumptions. Measurement should be a part of your social strategy off the bat, for any network.
Why Instagram? Why Now?
The value of Instagram to a social media marketer is undeniable when you look at the history of development and growth that the network has experienced.
The ability to create an experience and brand story with the visual platform is something many brands have taken advantage of. 71% of the Interbrand 100 are active on the network, and the engagement they see is growing exponentially.
How Do I Measure Success on Instagram?
Our Guide to Instagram Measurement outlines the metrics required to measure and fully understand the photo and video-sharing network. It then outlines several strategic measurement tactics to help you get your wheels turning.
This guide walks through the different types of metrics available for the platform, when to use them, how to use them, and what you can learn from measuring your Instagram account. Download the full guide for free below.
3 Social Media Tactics From The Top 50 Retail Brands in the U.S.Lucy HitzBlogger ExtraordinaireSimply Measured
The Interbrand Best Retail Brands of 2014 ranks the top 50 retail brands in the U.S. Our Simply Measured Retail Brands Social Media Benchmark Report takes a month-long snapshot of these 50 brands’ audiences, brand activity, engagement, and tactics on three top social networks: Facebook, Instagram, and Twitter. Below are some of the key findings… Continue Reading
Mercedes-Benz USA Debuts Instagram Customization Like You’ve Never SeenMari Frances BentvelzenBlogger ExtraordinaireSimply Measured
The Instagram experience is pretty straight forward. A single feed of photos and videos from friends, brands, and celebrities…But does it have to stop there? Luxury automaker Mercedes-Benz USA just launched an experience inside Instagram that’s usually only found on a brand website – customization. Users who navigate to the @gla_build_your_own profile inside the mobile… Continue Reading
Research Shows Instagram Engagement per Post up 416% in Just Two YearsKevin ShivelyBlogger ExtraordinaireSimply Measured
Yesterday we released our new Q3 2014 Instagram Study, analyzing the Interbrand 100 Top Global brands who are using the network to reach and engage with the 200 million monthly active users on Instagram. This study offers a comprehensive look at adoption, tactics, and benchmarks from the top brands in the world. Below is the… Continue Reading
5 Ways to Leverage Instagram Engagement into New FollowersLucy HitzBlogger ExtraordinaireSimply Measured
If your brand has a soaring engagement rate on Instagram and receives awesome feedback on its content, but struggles to expand its audience on the booming social network, this post is for you. Read on to learn five strategies for making your Instagram follower count go up, up, up, by building upon the solid foundation of hype you’ve already built with viral-prone content and getting… Continue Reading