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The perpetually updating list of Stories on your home page, including status updates, photos, videos, links, app activity, and Likes from people, Pages, and groups that you follow on Facebook.
Facebook users’ News Feeds are fertile ground for brand discovery, but are also saturated with a ton of ever-changing content.
The best way to make sure your brand stands out in the noise is to create engaging content that catches the eye.
This example of a Facebook user’s News Feed includes a friend’s post and a Like suggestion for a brand that several of the user’s friends like.
Facebook Engagement Rate
Facebook Like Source
Facebook Organic Impressions
Facebook Paid Page Impressions
Facebook Engaged User