A searchable, clickable, and measurable term used in Tweets, Facebook posts, Instagram posts, and across the web.
Why It's Important
A hashtags is one of the greatest tools that social marketers have at their disposal.
When it comes to campaign management, organization, and branding, it’s hard to top the simple power of the hashtag.
How to Use It
Campaigns: When conducting a specific campaign, hashtags can be used to spread the word in a way that’s clearly associated with your brand. Then they can be monitored to gauge level of activity and interest. For example, if Simply Measured wanted to promote a giveaway of a goodie bag, we could use the hashtag #SimplySwag and ask users to Tweet the hashtag for a chance to win.
Increased Reach: Hashtags of specific topics are often searched and monitored by marketers to find users with specific interests. For example, if we Tweet a link to our Twitter guide with the hashtags #SocialMedia and #Twitter, we increase the chance of reaching social media marketers who are interested in learning more.
Chats: There are countless regular “Twitter Chats” that use specific hashtags to allow users to organize conversations. For example, if we hosted a regular conversation about social media measurement, we might choose the hashtag #MeasureChat. This allows us to promote a searchable term so that users can view and interact with anyone involved in the chat.
Discovery: When doing research, search relevant hashtags to discover interests, sentiment, attitudes, and demographics around those hashtags. This is a smart way to plan future hashtag campaigns.
Comparison: Different hashtags can be measured and compared to identify trends, growth, and disparities. This is important for recurring or cyclical campaigns and competitive analysis.