Tags your photo with your current location. This data is collected by the GPS device in your phone or tablet and is accessible to Instagram if you grant it permission.
Why It's Important
You can know exactly where your audience is more easily today than ever before, and build Instagram content accordingly.
With in-depth information about your top cities for Instagram engagement, you can build Instagram campaigns that focus on those cities, and begin doing further research to figure out why your brand gets so much Instagram love there and not in other places.
How to Use It
There are two major ways to use Instagram geotagging data to make better business decisions.
Take a look at the engagement you’re seeing on posts depending on where you geotag them.
Is there a pattern of low or high engagement depending on the location over time? If you want to go deeper, find out which specific locations are seeing the most engagement:
This method of Instagram study helps you make immediate, location-based decisions, and also suss out long-term patterns.
If you’re using a unique hashtag and want to know where people are utilizing it most, this is the method for you.
Knowing where people are responding to your hashtag and/or campaign most is the first step to measuring your success and figuring out where you need to make tweaks and changes.
For example, you could spend more time tagging photos from popular places or ones like them, in terms of demographics, and see how your audience responds.