Whether you seek increased web activity and bottom-line ROI or brand awareness and overall market penetration, checking your engagement numbers is the best way to tell how you’re doing. It tells the story of who is talking to and about your brand.
FYI: The Twitter Analytics dashboard allows additional engagement information for the past 28 days, including hashtag clicks, link clicks, avatar clicks, username clicks, Tweet expansions, and follows.
How to Use It
Engagement on Twitter accounts for every way your followers can interact with your brand. It incorporates one-on-one conversations as well as your followers’ promotion of your content to their circles of influence.
This multi-level interaction is what makes Twitter such a powerful tool. Brands of all sizes have the ability to converse with users, respond to their questions, and promote their campaign messages in real-time, on one platform.
The followers with whom you’re engaging present several opportunities: they can act as advocates for your company, provide feedback on products or services, purchase products, and help you better understand your customers.
Understanding how your brand engages users on Twitter is the first step to developing and growing your Twitter marketing campaigns.