How Steph Curry’s MVP Season Helped @UnderArmour Grow Mentions by 50%Jade FurubayashiBlogger ExtraordinaireSimply Measured
Steph Curry has added another impressive accomplishment to his already loaded roster, including holding the record for most 3-pointers in a season, being a part of the team with the longest-ever home court winning streak, and being mentioned in not one, but two Drake songs.
This week, Steph Curry was named the NBA MVP with an historic unanimous vote. This is great news for Steph, but also for his sponsor, Under Armour.
Let’s take a look at how the season has played out on Twitter for Steph, and how Under Armour has used admirable social technique to reap the benefits.
Charting Steph Curry’s Historic Season on Twitter
Steph Curry has had an incredible season (some say the best ever). Conversation about Curry’s game on Twitter has been consistent. During the 2015-2016 season, Curry is averaging 108K Twitter mentions a week.
The brand has managed to ride the Steph Curry wave on social. In fact, @UnderArmour saw their greatest popularity on social in the week after Steph’s 5-game tear.
This impressive rise of both Steph and Under Armour has shattered NBA records and Under Armour’s benchmark for Twitter mentions.
Last year during the NBA season, @UnderArmour was mentioned ~153K times. This year, @UnderArmour is sitting with 230K mentions, a 50% increase YoY.
And this added exposure isn’t just passing social media virality; Under Armour is also seeing a massive bump in sales.
Cha-Ching! for Under Armour
Under Armour signed Curry two years ago, and now sales of their basketball shoes are sky-rocketing. Steph Curry’s signature shoes are currently dominating the basketball shoe landscape, outpacing those of LeBron James, Kevin Durant, Kyrie Irving, and Kobe Bryant.
Under Armour has hitched their wagon to an absolute superstar. Steph’s success is not only showing out on the court, but on social and on the sales sheet as well. What do you think about Under Armour and Steph Curry’s success? Leave your thoughts in our comments!
Get everything you need to analyze the metrics that matter
Social Media’s First Graduating Class Finalist #1: Rich KempLucy HitzBlogger ExtraordinaireSimply Measured
As we announced in this post, Simply Measured has spearheaded a search for Social Media’s First Graduating Class: the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, live-streamed their first event…the list goes on. These are the folks who started as interns, assistants, and community managers, and now head up… Continue Reading
How Did Amazon’s Second Annual Prime Day Go?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
This year, when Amazon announced its second Prime day, consumers were skeptical. The first ever Prime Day was held last year to mark Amazon’s 20th birthday, and was described by Greg Greeley, Vice President of Amazon Prime, as “the biggest deals extravaganza in the world, a global shopping event, with more deals than Black Friday.”… Continue Reading
How Are Staples, Walmart, and Target Dominating Back to School on Social?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 billion this year. We are actually already in the Back to School (BTS)… Continue Reading
Facebook Reactions Are Here, but That Doesn’t Mean You Should Measure ThemKevin ShivelyBlogger ExtraordinaireSimply Measured
Today, Facebook unleashed the much-anticipated replacement of the one-size-fits-all “Like” button: Reactions. While “Like” will still be the default, Facebook users can now hold down on the “Like” button to display the other reaction options. These Reaction metrics (other than Likes) aren’t available through Facebook’s API yet, but can be found in your native Facebook… Continue Reading