Competitive Analysis for Sierra Nevada, New Belgium, and Sam Adams

Now that the weather is getting warmer, we find ourselves thinking about some of summer’s best delights – BBQ’s and beer! We’ve analyzed a few popular beer brands to see how they stack up on Facebook.

  • Sam Adams has the top engagement rate,  at 8%, and is driving the most interactions
  • Averaging 1.2 posts / day, New Belgium is the most prolific in the group
  • Sierra Nevada‘s individual posts perform the best, with the highest average likes per post, comments per post and shares per post.