Summer has arrived with ferocity in most of the United States (except our dear Seattle). Sunscreen and skin care brand Hawaiian Tropic is capitalizing on these rising temperatures to drive up interactions with their Facebook fans. Their content strategy is paying off as engagement is on the rise. Here is what we learned from our Facebook Content Analysis of Hawaiian Tropic:
- Questions make the biggest impact, averaging 8.3 engagements per question
- Pictures & videos drive the most over all engagement
- Seasonally-focused topics are the top performing content in terms of volume and engagement, e.g., sun protection, sun, indulgent sun, skin, skin cancer, and summer.