The Four Seasons is known for luxury hotels and resorts around the world. Diving into their Facebook presence we see they are also a top performer in terms of social media. Here are some the tactics they are using to drive their engagement forward:
- All of their top 10 posts have prescriptive calls to action such as, “Like this photo…,” Fill in the Blanks, or “Share this photo…”
- These prescriptive calls to action are paying off: photos average 1,001 likes per post.
- The June 6th spike in engagement is attributed to the following message that was targeted at an important sub-section of their audience: brides.