With 1,585,070 circlers, growing at an average rate of 11,000 per day, Cadbury UK has a significant presence on Google+. Here are some highlights about their tactics:
- All of their posts have an associated link, image, or video, all of which helps drive engagement forward.
- They had two particularly high engagement days:
- 6/9 with the promotion of the #cadburykitchen
- 6/12 with the limited time opening of their G+ Tasters Circler. It was also their most popular post of the time period!
- 1/3 of their top posts have questions associated with them, another engagement driver.