The four “big brands” from Detroit are known for going head to head in advertising. Here is how they stack up when it comes to Twitter.
- With a 16% engagement rate, @Ford not only has the largest follower base, they are also successfully engaging these followers
- @Chrysler’s strategy of high outbound activity is paying off, they have the highest engagement rate at 27%.
- Customer service seems to be a priority, as they all respond within 2 hours to Tweets.