Conversations to Conversions: How to Measure Anything on Social Using Simply Measured

In this guide, we’ll show you how to use Simply Measured all the way from listening to your audience’s conversations to measuring campaign and competitive performance, and attributing real business value back to your efforts.

The Social Media Metrics Map

How to tie social media to business goals

24 Ways to Test Your Instagram, Twitter, & Facebook Content

Methods to maximize your social posts

The Social Marketer’s Guide to Social Media ROI

How to understand and measure your social media impact

How to Conduct an End-of-Year Social Media Audit

Performing a thorough end-of-year social media audit is an essential part of any marketing function, offering insight that you won’t get by analyzing short timeframes. This guide will help you improve your programs, and report your progress and state-of-affairs to your VP, CMO, and other executives.

The 2015 Instagram Industry Report

This report analyzes over 2,500 posts from the Interbrand 100 top global brands over a 30-day period, uncovering how 17 different industries use Instagram as a marketing channel to reach the 130 million-plus users that follow them.

How to Use Social Analytics to Win Agency Clients

This guide highlights how your agency can leverage social analytics to perfect your pitch and show off your social expertise.

What Social Marketers can Learn About their Business From Pie

This guide uses a festive treat to explain how social media can bridge the gap between assumption and real intelligence in the marketing space.

How to Create the Perfect Post on Any Network

Create the perfect post on any social media network.

2016 Social Marketing Planning Guide

Start 2016 with a fresh social strategy

The Complete Guide to Instagram Analytics

Everything you need to analyze the metrics that matter on Instagram

How to Build a Better Social Media Team

Build a world-class social marketing team

Social Reporting Quick Reference Guide

Deliver insights that matter

2015 Instagram Influencer Report

Lessons from Instagram’s top influencers

How to Define Social Impact and Communicate Your Performance

Communicate your social impact

5 Keys to Cross-Channel Social Analysis

Get the complete social picture

Clarifying the Role of Social Media

Learn where social media fits in your business