The Social Marketer’s Gut Check Guide

This guide explains how to proceed when it’s time for your mid-quarter, mid-year, or mid-week gut check.

The Social Marketer’s Gut Check Guide

This guide explains how to proceed when it’s time for your mid-quarter, mid-year, or mid-week gut check.

Measure Like the Social Networks Do

Learn the secrets of how Facebook, Instagram, & Pinterest measure social marketing success

The ROI Refresh Guide

This guide explains how social marketers should be thinking about ROI in 2017 for company and career success, how a solid measurement plan fits in, and how even small optimizations and insights can impact the bottom line.

The ROI Refresh Guide

This guide explains how social marketers should be thinking about ROI in 2017 for company and career success, how a solid measurement plan fits in, and how even small optimizations and insights can impact the bottom line.

STUDY: The Impact of Organic Conversation on Web Traffic

This study examines data from 13 different websites to understand how organic content and URL sharing on social media impacts site traffic.

STUDY: The Impact of Organic Conversation on Web Traffic

This study examines data from 13 different websites to understand how organic content and URL sharing on social media impacts site traffic.

Social Hospitality: How Top Hotel Brands Use Instagram, Facebook, and Twitter

This study not only analyzes their performance on social but also identifies tactics, results and lessons to be learned.

Social Hospitality: How Top Hotel Brands Use Instagram, Facebook, and Twitter

This study not only analyzes their performance on social but also identifies tactics, results and lessons to be learned.

Measure Like the Social Networks Do

Learn the secrets of how Facebook, Instagram, & Pinterest measure social marketing success

Measure Like the Social Networks Do

Learn the secrets of how Facebook, Instagram, & Pinterest measure social marketing success

The Ultimate 2017 Instagram eBook

To make Instagram an integral part of your 2017 marketing plan, you need to know the latest developments and how you can use them to drive your business forward. In this eBook we share how tips how to make Instagram integral to your marketing ecosystem.

The Ultimate 2017 Instagram eBook

To make Instagram an integral part of your 2017 marketing plan, you need to know the latest developments and how you can use them to drive your business forward. In this eBook we share how tips how to make Instagram integral to your marketing ecosystem.

Budget Planning 2017 for Digital Marketers

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Budget Planning 2017 for Digital Marketers

This guide lays out the must-haves in a digital marketing budget for 2017, whether you are a B2B or B2C company.

How to Increase Digital Brand Awareness

This guide explains the steps you need to take to increase digital brand awareness. You’ll learn which data to focus on to meet your brand awareness goals, and where to begin.

How to Increase Digital Brand Awareness

This guide explains the steps you need to take to increase digital brand awareness. You’ll learn which data to focus on to meet your brand awareness goals, and where to begin.

Content Benchmarks: Using Social and Web Data to Set Performance Goals

In this guide, we’ll explore how you can use social and web data to set goals around product purchases, brand awareness/reputation, and decreasing cost of customer acquisition.

Content Benchmarks: Using Social and Web Data to Set Performance Goals

In this guide, we’ll explore how you can use social and web data to set goals around product purchases, brand awareness/reputation, and decreasing cost of customer acquisition.

2017 Social Media Planning Template and Checklist

The 2017 social media planning editable excel template includes a promotion and campaign overview page, weekly social media content plan, budget planning sheet, and a weekly goal tracking template with Excel formulas. Plus a checklist that will keep you on track!

2017 Digital Marketing Predictions From the Experts

The guide covers predictions and insights for 2017 from top business leaders, strategists, and social media influencers.

2017 Digital Marketing Predictions From the Experts

The guide covers predictions and insights for 2017 from top business leaders, strategists, and social media influencers.

2017 Social Marketing Planning Guide

This guide includes trends that you will see in 2017, a checklist to help with 2017 planning, what KPIs and objectives you should follow, and a list of resources to use when planning for 2017.

2017 Social Marketing Planning Guide

This guide includes trends that you will see in 2017, a checklist to help with 2017 planning, what KPIs and objectives you should follow, and a list of resources to use when planning for 2017.

How to Optimize Content Using Social Attribution

This guide explains how to identify and improve earned, owned, and dark social content performance to make better strategic decisions.

How to Optimize Content Using Social Attribution

This guide explains how to identify and improve earned, owned, and dark social content performance to make better strategic decisions.

Holiday Planning Guide for Social Marketers

This guide will walk you through the core components of a successful holiday campaign, How to optimize decisions and measure performance of holiday, and tie results to business revenue.

Holiday Planning Guide for Social Marketers

This guide will walk you through the core components of a successful holiday campaign, How to optimize decisions and measure performance of holiday, and tie results to business revenue.

Social Attribution Education Kit

This educational kit is designed to give you a solid understanding of the definitions of and possibilities around social attribution so you feel equipped to begin your own social attribution program.

Social Attribution Education Kit

This educational kit is designed to give you a solid understanding of the definitions of and possibilities around social attribution so you feel equipped to begin your own social attribution program.

How Our Big Data Platform and Social Analytics API Work

Download the guide to learn about the underlying foundation of our Social Analysis API and How it enables you to answer major business questions.

How Our Big Data Platform and Social Analytics API Work

Download the guide to learn about the underlying foundation of our Social Analysis API and How it enables you to answer major business questions.

The Social Media Marketer’s Blueprint for Success

In this guide, you’ll learn about the strategy for social success, programs built off of that strategy, and the measurement necessary to prove and improve results.

The Social Media Marketer’s Blueprint for Success

In this guide, you’ll learn about the strategy for social success, programs built off of that strategy, and the measurement necessary to prove and improve results.

Social Attribution 101: The Beginner’s Guide

In this guide, we’ll walk through the basics of social attribution. What attribution is, how to establish your own attribution model, why it’s important, and the challenges associated with it.

Social Attribution 101: The Beginner’s Guide

In this guide, we’ll walk through the basics of social attribution. What attribution is, how to establish your own attribution model, why it’s important, and the challenges associated with it.

How to Measure Dark Social and Attribute Revenue

This guide breaks down how to use Simply Measured’s new Social Attribution offering to measure Dark Social and finally make the connection between dollars and social activity.

How to Increase Social Conversions

This guide breaks down how to increase social conversions based on three common goals — web traffic, purchases, and foot traffic — across Facebook, Instagram, Pinterest, and Twitter.

Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success

This whitepaper offers an in-depth look at how social marketers currently measure success, and what they need to do to shift focus and generate true business results. How can you start tracking the right metrics to move your business?

Measuring Your Digital Brand Impact

This eBook will help you improve your digital branding efforts on social. You will learn why brand identity, visibility, and credibility are the cornerstones of a healthy digital program — and how to measure these areas for your own brand.

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin

This guide breaks down the basic definitions of the different kinds of social, and ways you can plan, optimize, and measure within them.

What Top CMO’s Are Worried About (And What Social Marketers Can Do to Help)

This guide delves into six common worries and challenges that CMO’s are dealing with now and suggestions for what social marketers can do to solve these problems.

Better Social: Analytics for More Than Reporting

This guide focuses on social strategy optimization. You’ll learn how to do different types of analysis around Time of Day and Week, Content Type, and Conversion Type.

The Social Metrics Map Worksheet

In the worksheet, you will learn which stage of the buyer journey your campaign should focus on.

5 Ways to Use Social Data for Market Research

In this guide you’ll learn some of the most valuable ways our customers are using social data to provide deeper analysis and focus to market research strategies

Social Listening in the 21st Century

Discover how social listening is a resource that offers unsolicited opinions to determine how people feel about your brand in real-time, and helps you uncover the next big trend.

The Social Marketer’s Guide to Hyper-Targeting

Learn how to hyper-target on Facebook, Instagram, and Twitter, and how to use social measurement to support hyper-targeting on these networks.

10 Tests for Video on Facebook

This guide will walk you through 10 different tests to help you understand how your video content is performing and what you can do to maximize your results.

Awesome Things That a Social API Enables

In this guide, we’ll share the value that a Social API can bring to your business by bringing social data out of a silo.

How to Make Social Marketing Decisions Faster

This guide will show you how to save time, understand your business better, and be ready to attack your next campaign with an informed, data-driven strategy.

Social Network Stat Sheets: What You Need to Know

This guide gives you a comprehensive view of all the top social networks and how to maximize your campaign efforts.

5 Metrics to Measure Brand on Social

This guide will cover 5 key metrics; Reach, Share of Voice, Sentiment, Earned and Engagement.

How to Create a Conversion-Based Social Campaign

The guide will walk you through some simple steps for outlining a successful social campaign.

The 2016 State of Social Marketing

Our annual State of Social Report. Keep your strategy fresh all year long.

The 2016 State of Social Marketing

The 2016 State of Social Marketing

The Quick Guide to Social Media Attribution Models

This guide discusses three different types of attribution models and how attribution can help you prove social ROI.

The Quick Guide to Social Media Attribution Models

The Quick Guide to Social Media Attribution Models

3 Quick Reports for Measuring Brand Awareness

Discover 3 easy to use reports to help you measure and optimize brand awareness.

2016 Instagram Strategy Kit

Four-Part resource to help you develop or revamp a winning Instagram strategy.

The 2016 Buyer’s Guide to Social Analytics

This guide is a comprehensive resource for any marketing team to use when searching for the perfect social analytics solution.

The Social Marketer’s Content Optimization Cheat Sheet

The Social Marketer’s Content Optimization Cheat Sheet

The Complete Guide to Facebook Analytics, Third Edition

Facebook eBook 3rd Edition

Future of Social

The Future of Social

Measure Social Videos

How to Measure Video Success

Social Media On-Boarding

Social Media On-Boarding

Cross-Channel-Social-Media

How to Analyze Your Next Cross Channel Media Campaign

Instagram Report

The Complete Guide to Instagram Analytics (3rd Edition)

Beyond Engagement

A guide to using the Social Metrics Map

Show Social Media to Clients

Showcase Your Value

4 Ways to Make Social a Critical Part of Your Marketing Strategy

A Social Marketer’s Guide to Social Media

Are You Losing Clients?

Proven strategies to help drive client retention

You’re Doing Social Wrong

Informed Creative Decisions with Data

Keeping Your Agency Clients Happy

Proven Strategies that Work

Social is your Secret Weapon

How Social Can Impact your Marketing Team

Confessions of a Social Media Manager

Prove your Value as a Social Media Marketer

How to Create a Monthly Social Media Report

Prove business value

How to Drive More Web Traffic From Social Media

Turn followers into visitors

How to Build a Social Media Calendar

A step-by-step process for stress-free planning

2016 Social + Digital Marketing Predictions

See what our experts are predicting for the New Year.

The 2015 Instagram Industry Report

This report analyzes over 2,500 posts from the Interbrand 100 top global brands over a 30-day period, uncovering how 17 different industries use Instagram as a marketing channel to reach the 130 million-plus users that follow them.

2015 Holiday Planning Guide for Social Marketers

This guide shares a campaign planning framework that starts with identifying the right approach for your brand and ends with showing you how to measure your most successful holiday campaign yet.

10 Social Media Trends You’ve Been Ignoring

Social media marketers are busy people in a rapidly changing industry. It’s easy to overlook important trends, so we’ve done the heavy lifting for you.

Social Video Cheat Sheets

Cheats for better social videos

Answering Your Boss’s Questions about Your Social Campaigns

Share the success of your social campaigns

Social Media Campaign Checklist

Check all the boxes for better results on your next campaign