Conversations to Conversions: How to Measure Anything on Social Using Simply Measured

In this guide, we’ll show you how to use Simply Measured all the way from listening to your audience’s conversations to measuring campaign and competitive performance, and attributing real business value back to your efforts.

How to Measure Dark Social and Attribute Revenue

This guide breaks down how to use Simply Measured’s new Social Attribution offering to measure Dark Social and finally make the connection between dollars and social activity.

How to Increase Social Conversions

This guide breaks down how to increase social conversions based on three common goals — web traffic, purchases, and foot traffic — across Facebook, Instagram, Pinterest, and Twitter.

Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success

This whitepaper offers an in-depth look at how social marketers currently measure success, and what they need to do to shift focus and generate true business results. How can you start tracking the right metrics to move your business?

Measuring Your Digital Brand Impact

This eBook will help you improve your digital branding efforts on social. You will learn why brand identity, visibility, and credibility are the cornerstones of a healthy digital program — and how to measure these areas for your own brand.

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin

This guide breaks down the basic definitions of the different kinds of social, and ways you can plan, optimize, and measure within them.

What Top CMO’s Are Worried About (And What Social Marketers Can Do to Help)

This guide delves into six common worries and challenges that CMO’s are dealing with now and suggestions for what social marketers can do to solve these problems.

Better Social: Analytics for More Than Reporting

This guide focuses on social strategy optimization. You’ll learn how to do different types of analysis around Time of Day and Week, Content Type, and Conversion Type.

The Social Metrics Map Worksheet

In the worksheet, you will learn which stage of the buyer journey your campaign should focus on.

5 Ways to Use Social Data for Market Research

In this guide you’ll learn some of the most valuable ways our customers are using social data to provide deeper analysis and focus to market research strategies

Social Listening in the 21st Century

Discover how social listening is a resource that offers unsolicited opinions to determine how people feel about your brand in real-time, and helps you uncover the next big trend.

The Social Marketer’s Guide to Hyper-Targeting

Learn how to hyper-target on Facebook, Instagram, and Twitter, and how to use social measurement to support hyper-targeting on these networks.

10 Tests for Video on Facebook

This guide will walk you through 10 different tests to help you understand how your video content is performing and what you can do to maximize your results.

Awesome Things That a Social API Enables

In this guide, we’ll share the value that a Social API can bring to your business by bringing social data out of a silo.

How to Make Social Marketing Decisions Faster

This guide will show you how to save time, understand your business better, and be ready to attack your next campaign with an informed, data-driven strategy.

Social Network Stat Sheets: What You Need to Know

This guide gives you a comprehensive view of all the top social networks and how to maximize your campaign efforts.

5 Metrics to Measure Brand on Social

This guide will cover 5 key metrics; Reach, Share of Voice, Sentiment, Earned and Engagement.

How to Create a Conversion-Based Social Campaign

The guide will walk you through some simple steps for outlining a successful social campaign.

The 2016 State of Social Marketing

Our annual State of Social Report. Keep your strategy fresh all year long.

The 2016 State of Social Marketing

The 2016 State of Social Marketing

The Quick Guide to Social Media Attribution Models

This guide discusses three different types of attribution models and how attribution can help you prove social ROI.

The Quick Guide to Social Media Attribution Models

The Quick Guide to Social Media Attribution Models

3 Quick Reports for Measuring Brand Awareness

Discover 3 easy to use reports to help you measure and optimize brand awareness.

2016 Instagram Strategy Kit

Four-Part resource to help you develop or revamp a winning Instagram strategy.

The 2016 Buyer’s Guide to Social Analytics

This guide is a comprehensive resource for any marketing team to use when searching for the perfect social analytics solution.

The Social Marketer’s Content Optimization Cheat Sheet

The Social Marketer’s Content Optimization Cheat Sheet

The Complete Guide to Facebook Analytics, Third Edition

Facebook eBook 3rd Edition

Future of Social

The Future of Social

Measure Social Videos

How to Measure Video Success

Social Media On-Boarding

Social Media On-Boarding


How to Analyze Your Next Cross Channel Media Campaign

Instagram Report

The Complete Guide to Instagram Analytics (3rd Edition)

Beyond Engagement

A guide to using the Social Metrics Map

Show Social Media to Clients

Showcase Your Value

4 Ways to Make Social a Critical Part of Your Marketing Strategy

A Social Marketer’s Guide to Social Media

Are You Losing Clients?

Proven strategies to help drive client retention

You’re Doing Social Wrong

Informed Creative Decisions with Data

Keeping Your Agency Clients Happy

Proven Strategies that Work

Social is your Secret Weapon

How Social Can Impact your Marketing Team

Confessions of a Social Media Manager

Prove your Value as a Social Media Marketer

How to Create a Monthly Social Media Report

Prove business value

How to Drive More Web Traffic From Social Media

Turn followers into visitors

The Social Media Metrics Map

How to tie social media to business goals

24 Ways to Test Your Instagram, Twitter, & Facebook Content

Methods to maximize your social posts

How to Build a Social Media Calendar

A step-by-step process for stress-free planning

The Social Marketer’s Guide to Social Media ROI

How to understand and measure your social media impact

2016 Social + Digital Marketing Predictions

See what our experts are predicting for the New Year.

How to Conduct an End-of-Year Social Media Audit

Performing a thorough end-of-year social media audit is an essential part of any marketing function, offering insight that you won’t get by analyzing short timeframes. This guide will help you improve your programs, and report your progress and state-of-affairs to your VP, CMO, and other executives.

How to Use Social Analytics to Win Agency Clients

This guide highlights how your agency can leverage social analytics to perfect your pitch and show off your social expertise.

What Social Marketers can Learn About their Business From Pie

This guide uses a festive treat to explain how social media can bridge the gap between assumption and real intelligence in the marketing space.

How to Create the Perfect Post on Any Network

Create the perfect post on any social media network.

2016 Social Marketing Planning Guide

Start 2016 with a fresh social strategy

The Complete Guide to Instagram Analytics

Everything you need to analyze the metrics that matter on Instagram

2015 Holiday Planning Guide for Social Marketers

This guide shares a campaign planning framework that starts with identifying the right approach for your brand and ends with showing you how to measure your most successful holiday campaign yet.

Social Media Campaign Checklist for Agencies

Get better results for your clients’ social campaigns

How to Build a Better Social Media Team

Build a world-class social marketing team

Social Reporting Quick Reference Guide

Deliver insights that matter

Social Video Cheat Sheets

Cheats for better social videos

Answering Your Boss’s Questions about Your Social Campaigns

Share the success of your social campaigns

How to Define Social Impact and Communicate Your Performance

Communicate your social impact

5 Keys to Cross-Channel Social Analysis

Get the complete social picture

Clarifying the Role of Social Media

Learn where social media fits in your business

Social Media Campaign Checklist

Check all the boxes for better results on your next campaign