Philip Schiller is Apple’s senior vice president of Worldwide Marketing. He has a robust presence on Twitter — surprising, since Apple itself has never had its own active Twitter handle. His Tweet style? Succinct summaries of Apple news from a wide range of outlets, from The Wall Street Journal to respected blogs in the tech space, with accompanying links.
Amber Osborne is the CMO and co-founder of Social Media AI at Meshfire, “the only social media management platform powered by artificial intelligence.” In her Twitter profile, she refers to herself as “Destroyer of Boredom” and “SaaSassin.” She is also a Forbes Top 50 Social CMO.
It makes sense that Leslie Berland is on this list — after all, she is the CMO at Twitter. Before joining Twitter this January, Berland was executive VP of global advertising, marketing, and digital partnerships at American Express. Now she is tasked with building Twitter’s brand.
Keith Weed is the CMO at Unilever. His Twitter feed is devoted to a wide range of topics in the marketing realm, but his primary identity is as a marketing futurist of sorts. Weed’s feed often finds him commenting on breaking marketing moments (like Taylor Swift’s partnership with Apple Music), and how they will impact the future of marketing and/or human behavior.
Beth Comstock is the CMO at GE. She refers to herself as a “marketer on a mission.” She takes part in business school Twitter chats, retweets breaking news from various sectors of the GE organization, discusses big ideas in marketing and beyond, and raises awareness around women’s issues and organizations like Girls Who Code.
Before being named President of Central Area at Sprint, Kevin Crull was the CMO at Sprint — and this strong marketer’s spirit has remained with him, if Crull’s Twitter feed is any indication. On Twitter, Crull gives big ups to Sprint employees, retweets happy Sprint customers, delivers motivational messages, and spreads the word about favorable news coverage, in addition to tweeting occasionally about more personal topics like sports and politics.
Ram Krishnan is the CMO and General Manager at PepsiCo. He is “intrigued by the convergence of data, creativity & technology.” As such, many of Krishnan’s Tweets are data-driven (as you could probably guess from his handle title, @ramalytics), and tightly focused on what customers are seeking. Krishnan also has a global perspective: many of his Tweets comment upon non-US markets, which makes sense for his very global company.
David Lauren is the Executive Vice President of Advertising, Marketing, and Corporate Communications at Ralph Lauren Corporation. He tweets about philanthropic efforts, classic style, and celebrities wearing Ralph Lauren. Lauren’s Tweets are often Instagram posts which have been shared to Twitter.
This site uses a combination of Forbes lists and Simply Measured's industry-leading social analytics to rank Twitter accounts by total engagement