In our Blueprint for Social Success: Setting the Foundation for a Breakthrough Year webinar, we experimented with an interactive format. We wanted a more give-and-take feel, so we asked our attendees poll questions, tailored our content accordingly in real time, and answered questions our audience submitted as we went along, instead of solely in the traditional Q&A session at the end.
We had a big group this time–over 400 marketers eager to improve their strategy in 2017 and beyond. Attendees received an exclusive worksheet for applying the blueprint to their own organizations, but you can watch the webinar (below) any time you want to.
That’s not all, though. We’re also releasing the answers to our poll questions (below), and explaining what the results mean. Some stats are surprising, like:
52% lead their org’s work on social strategy, but don’t consider themselves the decision-makers in this arena.
Here are our other poll results, which shed light on how marketers are working, feeling, and measuring today.
They’re Doing It All
In a poll where they could choose multiple options, 84% of the marketers who attended our webinar listed planning campaigns as an activity they’re in charge of at their company, followed by publishing content at 78%, managing our social community at 75%, listening and responding to mentions at 73%, and building and maintaining profiles at 70%.
This indicates to us that many people in charge of high-level activities–like planning entire campaigns–are also in the weeds doing the day-to-day work of social media management.
Most Can’t Define Success Today
39% of those polled during our webinar stated that they did not have a firm definition of what success looks like for their social program.
This is scary stuff. If marketers can’t define success, how can they prove their value to their organization and show the progress they know they’re making?
Most Need, Well, Everything
At the end of the webinar, in a single-choice question, we asked our audience what their business needed most.
More than half of respondents (55%) chose “A little bit of everything” for this question. This makes sense to me: with no clear definitions of success (see the response in the previous section), there can be no measurement, and therefore no optimization and improvement.
If this sounds a little like you (or if you just want to get a head start on 2017 planning), download the Blueprint for your own business below.
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I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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