Google+ and LinkedIn get a bad rep among social media marketers. Granted, they’re not established and recognized beasts like Facebook and Twitter, but maybe that’s a good thing.
In a recent study by Shareaholic, researchers focused on social media post-click engagement across nearly all the major social media networks. The results were very intriguing.
As you can see above, these networks are ranked by average time spent on the site. YouTube is the reigning champ. But for marketers, utilizing this channel as a consistent and reliable driver is unrealistic – most YouTube users are on the network to consume videos there, not discover content off-network. More manageable networks like G+ and LinkedIn, however, are proving to drive some of the most quality readership.
Google+ users aren’t just quickly skimming content. G+ users spend, on average, over three minutes diving into the content of their clicked links, visit 2.45 pages per visit, and have an average bounce rate of only 50%.
LinkedIn is no slouch either. LinkedIn users spend over 2 minutes on a page after they click, view 2.23 pages, and bounce 51% of the time. That’s pretty impressive, especially when you compare it to Twitter’s 2 minute read, 2.15 pages, and 56% bounce rate.
As marketers, we want to explore all of our options. Even if your audience size on G+ and LinkedIn is smaller than that on Facebook or Twitter, it might be worth while to invest a little time and see if you can squeeze out some meaningful return. With our full suite of Google Analytics-enabled social reports, Simply Measured allows you to dive into your social traffic to see which content is driving meaningful visits, all the way from time spent on your site down to actual conversions based on your business goals. For a FREE trial of Simply Measured’s entire suite, click the button below.
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