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10 Tips For Crafting the Perfect Tweet

TwitterStudy_BlogIf you’re a data-driven community manager, you know better than anyone how much thought goes into each Tweet. As your audience grows, social media initiatives become more integrated with marketing, and a microscope is placed on the value you’re driving with social, you can’t afford to be careless with the content you publish.

To get a better understanding of the specific aspects that make a Tweet successful, we looked at the data from the 100 top brands analyzed for our Twitter Marketing Study, and compiled these key traits from their top Tweets.

10 Tips for Crafting the Perfect Tweet

These ten tips are based off an analysis of over 129,300 Tweets from the Interbrand 100 top global brands. While best practices will be specific to your individual brand, these tactics performed the best for these 100 leading brands, and can be used to test your own success on Twitter.

1. Use Hashtags & Links Together: Tweets with hashtags AND links outperform Tweets with just one or another.

Screenshot 2014-06-02 09.13.412. Don’t #Hashtag Overload: Tweets with more than two hashtags get 32% LESS engagement.

3. Tweet Longer: Tweets with under 60 characters see 1/3 the engagement of longer Tweets. Brand Tweets that use more than 120 characters perform best.

4. Clear CTAs: Tweets containing the word “click” average 35% more engagement than the brand average.

Screenshot 2014-06-02 09.20.345. Urgency: Tweets containing the words “right now” or “today” average higher engagement than the brand average.

Screenshot 2014-06-02 09.20.556. Maintain Frequency: Top performing brands average 1-5 Tweets per day.

7. Use Pictures: Tweets with images average 2X the engagement of Tweets without images.

Screenshot 2014-06-02 09.23.568. Use Native Image Types: links auto-embed, unlike most other image types.

9. Share links with photos: Links with embedded photos perform 29% better than plain text Tweets with links.

Screenshot 2014-06-02 09.28.3310. Size matters: Use the following aspect ratio for your Twitter images.

Screenshot 2014-06-02 09.24.07
When testing these components with your own account, it’s important to measure the success and optimize based on your own personal results. Click the link below to learn how Simply Measured’s full package of Twitter measurement tools can help you understand your content.

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Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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