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10 Top Brands Driving Engagement on LinkedIn

The most engaging brands on LinkedIn recognize the opportunity to do more than recruiting. These brands are using LinkedIn to share brand marketing, company values, and product updates, with potential partners, investors, and customers.

Earlier this week we announced LinkedIn reporting from Simply Measured. We used our new LinkedIn reports, to analyze how the Interbrand Top 100 Brands are using LinkedIn, and found that most are implementing tactics that go well beyond job postings.

55% of the Top 100 Brands use LinkedIn to share company updates in addition to job opportunities.     

Top brands are taking different approaches to LinkedIn, take a look at the tactics the most engaging brands are using to connect with business professionals.

 To start measuring your own performance on LinkedIn, request a trial, or follow @SimplyMeasured on Twitter for more insight and analysis.

Nate Smitha

I'm a Marketing Manager at Simply Measured. It's my job to deliver content in a way that engages and informs social media professionals. My areas of expertise are marketing automation, conversion and social media analytics.

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