2012: The Year of Influence

2012: The Year of Influence Adam Schoenfeld Blogger Extraordinaire Simply Measured

How Brands Can Leverage Klout’s Influence Data in Simply Measured

Everybody is talking about influence in 2012. Many of you have been asking us for more reporting in this area. We’re excited to announce that we’ve partnered with Klout to launch in-depth influencer analytics in Simply Measured. We now have 4 reports that help brands use Klout’s data to enhance social media reporting and ultimately take action. These reports put the Klout score, full influence metrics, and topics in context with your broader social media analytics. They let you find influencers, research new engagement opportunities, benchmark against competitors, and identify market trends. Below we break down how you can use these new analytics along with some shiny sample reports.

Note: Klout reports are now available to all Simply Measured customers, or you can get started with the Free Klout Audience Analysis –>

1. Find influencers within your follower base on Twitter.

You have been successful at growing your brand’s audience on Twitter, but what do you know about your followers? How can you better understand them to guide messaging and reach advocates? Get a complete view of your followers by Klout score, topics, and influence metrics. Leverage these reports to understand the reach of your network and target by score, topics, and location.

2. Measure how influencers drive the conversation about your brand, products, campaigns, or events.

When tracking your brand, do you know who is talking about you? Who is driving conversations related to your brand? Is it a highly influential and specialized crowd, or a broader base of consumers? Can you understand who the influencers are leading the conversations and learn more about their preferences? Optimize your content to engage with brand advocates.

3. Find the influencers and advocates that engage with your brand on Twitter.

You have a good handle on your Twitter performance. You know which content drives engagement, clicks, and sharing. Klout powered reports help you take your Twitter reporting to the next level and understand who you are engaging with. How influential are your engaged followers? What do they care about, where are they located, and what do they talk about? Turn your most influential followers into brand advocates.

4. Measure your brand’s Klout relative to competitors and in context to your other social media metrics.

You already measure your brand’s audience and engagement relative to your competition. You track competitor social media strategies to see what works. But how do you stack up in the battle of influence? Which influencers do your competitors engage with? How effective is your messaging compared to competitors in terms of reaching an influential audience? What can you do to win a larger share of influence? Gain a better understanding of how you stack up against the competition and adjust your strategy to win your category.

Please let us know what you think of these new reports and how you are thinking about measuring influence in 2012.

Usage of Klout data is subject to Klout’s API terms of service, available here.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.

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