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23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study]

23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study] Kevin Shively Blogger Extraordinaire Simply Measured

With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users.

95% of the world’s top brands use Twitter, and 23% have dedicated customer service handles. See how these brands stack up, and how they interact with consumers.

To analyze your own Twitter account, visit our Free Report Marketplace, or request a trial of our enterprise platform to integrate Twitter customer service analytics into your broader social media strategy.

Kevin Shively

As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.

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