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23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study]

With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users.

95% of the world’s top brands use Twitter, and 23% have dedicated customer service handles. See how these brands stack up, and how they interact with consumers.

To analyze your own Twitter account, visit our Free Report Marketplace, or request a trial of our enterprise platform to integrate Twitter customer service analytics into your broader social media strategy.

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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