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3 Critical Guidelines for Effectively Using Social Media Metrics

3 Critical Guidelines for Effectively Using Social Media Metrics

A couple of weeks ago, I had the pleasure of speaking at SMX Social Marketing Expo in Las Vegas. While there, I was able to spend some time talking with Travis Bernard, Audience Development Manager at AOL.

Travis was part of a Social Media Analytics panel that I wasn’t able to make it to, so I was really excited when I came home and found his interview with aimClear, as well as the deck from his presentation (doesn’t hurt that it’s chalk full of some sweet Simply Measured data).

Travis has some great insight into setting goals and measuring success on social. Watch the interview and take a look at the deck from his presentation: “3 Critical Guidelines for Effectively Using Social Media Metrics” below.

How do you set goals and measure your social presence? Is there something you’d add to this list?

Kevin Shively

As the Head of Marketing Communications at Simply Measured and generally delightful person, my job is to use data to tell stories to the internet that help the internet get better at telling stories...You're welcome internet.

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