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3 Critical Guidelines for Effectively Using Social Media Metrics

A couple of weeks ago, I had the pleasure of speaking at SMX Social Marketing Expo in Las Vegas. While there, I was able to spend some time talking with Travis Bernard, Audience Development Manager at AOL.

Travis was part of a Social Media Analytics panel that I wasn’t able to make it to, so I was really excited when I came home and found his interview with aimClear, as well as the deck from his presentation (doesn’t hurt that it’s chalk full of some sweet Simply Measured data).

Travis has some great insight into setting goals and measuring success on social.¬†Watch the interview and take a look at the deck from his presentation: “3 Critical Guidelines for Effectively Using Social Media Metrics” below.

How do you set goals and measure your social presence? Is there something you’d add to this list?

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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