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3 Reasons Why Your Boss Should Send You to =LIFT

It can be difficult to decide whether or not a conference is worth the investment. Will the content be valuable? Are other attendees people I’d want to network with? Am I going to spend the whole time fielding pitches from vendors?

As a digital marketer, I’ve been to those conferences. Our whole team at Simply Measured has. So when it came time for us to plan our own conference, we planned the one that we would want to attend.

Now in its second year, =LIFT(Social,2016) promises to continue that tradition. From September 20-22, we’re bringing together 700 of our favorite friends and colleagues. What does it mean to uphold that promise? A few things:

  1. No Fluff: This is somewhat of an internal mantra. No vendor-sponsored sessions, no gurus, no ninjas. Just two days of the most valuable content from digital leaders working with the world’s most reputable brands.

  2. Forward-Thinking: At =LIFT, you can expect to be challenged. We aren’t doing this to bolster stagnant thinking or the status quo. We want marketers to make social media a central and undeniable driver of business, and our agenda, speakers, and guests are a testament to that philosophy.

  3. Networking with the Best: Our audience is savvy and ready to take digital marketing into a new era by breaking into the boardroom, breaking stereotypes, and finding the breakthrough opportunities that will help revolutionize marketing as we know it. I learned so much during last year’s conference and am excited to connect with even more industry experts this year.

Our 2016 Focus

This year, we’ll be examining the breakthrough trends, tactics, and topics that are shaping the marketing space, and how innovative marketers can use social data to drive real, quantifiable value in two ways:

  1. To increase brand awareness, reputation, and recall
  2. To drive business value and revenue.

Regardless of where social media fits at your company, there will be content to help you do it better. Speakers from top networks, world-class agencies, and household brands will take the stage to share advice and case studies from every facet of social marketing.

Don’t believe me? Check out our agenda from last year below and videos from all the sessions here.

We will be announcing our first keynote speakers the week of May 30th, so stay tuned. I promise you, they won’t disappoint. Early bird pricing is still on through the end of the month. Get your discounted passes today!

Kevin Shively

I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.

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