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3 Social Media Tactics From The Top 50 Retail Brands in the U.S.

The Interbrand Best Retail Brands of 2014 ranks the top 50 retail brands in the U.S.

Our Simply Measured Retail Brands Social Media Benchmark Report takes a month-long snapshot of these 50 brands’ audiences, brand activity, engagement, and tactics on three top social networks: Facebook, Instagram, and Twitter.

Below are some of the key findings from the study.

Account Averages

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1. Twitter Is Ideal for Direct Interaction

On average, 30 of a retail brand’s 34.5 daily Tweets are direct @Replies to users.

Screen Shot 2014-10-07 at 3.37.08 PMOur study shows that retail brands rely on Twitter as a vital forum for interacting with their social audiences and replying to customer voices.

Retail brands, who are trying to drive both loyalty and purchase points are taking the necessary actions to enable their followers.

2. Focus on Instagram for the Highest Engagement 

With an average total monthly engagement of 575,953 for the retail brands in our study,  Instagram users are more engaged than Facebook and Twitter users combined.


Romance and rash guards. (cc: @martineandjuan) #jcrewsmartsun #filmfriday

View on Instagram

That’s because Instagram is the network where retail brands shine. With larger audiences than other top brands, their visual and diverse offerings find a perfect home on the storytelling platform.

3. On Facebook, Photos Are Most Common

Retail brands also have the substantially largest audience on Facebook.


Walmart, which is the most successful brand on Facebook according to our study on Facebook, has attracted fans by connecting local stores to a main brand page for a more natural and cohesive experience that provides more data and a stronger understanding of audience demographics for their entire social team

Want to Learn More?

Take a look at the full study, which analyzes the Interbrand Top 50 Retail Brands. Click below to download this report and learn social media best practices from retail brands, including:

  • Tactics retail brands use to engage customers and prospects on social
  • Benchmarks for retail brands so you can see how you compare
  • Lessons you can learn from retail brands’ social media success

…and much more.

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Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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