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5 Can’t-Miss Sessions at LIFT 2016

Are you coming to LIFT, or still thinking about it? Here’s the elevator pitch:

We’re bringing together the world’s top social marketers to share their secrets of success.

If, after our numerous emails and countless social media posts, you still need a little something extra to whet your appetite, here are the sessions I am most excited about. Also, holler at me on Twitter for a special surprise if you don’t have your tickets already.

1. Don’t Be Afraid of the Dark: Measuring Dark Social 

You’ve heard a lot about this dark social thing, right? But maybe you don’t have a full understanding of it. Or, you know what it is, but have no idea how to incorporate dark social measurement into your own organization. Then, boy, do we have a treat for you!

Screen Shot 2016-08-25 at 10.26.06 AM

On September 21 at 11:30AM, Brewster Stanislaw, Director of Product at Simply Measured, will explain why, in order to succeed, social marketers must be able to measure what traditional web and social analytics can’t. This session will demystify dark social by clearly defining it and giving you the tools you need to effectively measure it.

2. Measuring “Cool”: Using Data to Build an Iconic Brand

Data has a place at the social marketer’s table, even on the creative end of things.

Carmen Villafañe, Director of Communications at Complex
Carmen Villafañe, Director of Communications at Complex

On September 21 at 1:40PM, Carmen Villafañe, Director of Communications for COMPLEX, will take the stage. She’ll discuss:

  • How to build a brand on social that sets the cultural tone for an entire industry or demographic
  • How to maintain an “always on” mentality using social data
  • How to use consistent measurement and optimization

In this session, you’ll learn how COMPLEX media measures and moves quickly to create content you care about.

3. How Live Streaming, Virtual Reality, and Messaging Apps Are Changing Social

On September 21 at 2:30, Natalie Benson, Director of Social Media Strategy & Digital Communications at PBS, will talk about the changing face of social media, from evolving networks to competition for attention to new opportunities to create engaging experiences for audiences.

Natalie Benson, Director, Social Media Strategy & Digital Communications at Public Broadcasting Service
Natalie Benson,
Director, Social Media Strategy & Digital Communications at Public Broadcasting Service

Specifically, Natalie will dive into:

  • The advent of live video
  • Virtual and augmented reality
  • Messaging apps

In this session, you’ll learn some key ways to plan campaigns, use new technology, and measure success.

4. Social for Social Good: How to Move the Needle While Making a Difference

Oh heyyyy, all you do-gooders out there! Whether you’re a for-profit brand trying to make a difference or a non-profit, this talk will benefit you.

On September 21 at 3:30PM, Ryan Fitzpatrick, Global Lead, Social CRM & Analytics, Brand & Engagement for Western Union, will break down Western Union’s “Chain of Betters” campaign, including how his global brand:

  • Identified key markets
  • Planned the campaign
  • Measured success…

…all while doing good where it’s needed the most.

5. Panel: Earned Your Keep: Can You Control Organic Conversation?

There will be tons of amazing panels during the conference. One of them is happening on September 22 at 1:30PM. Jeff Barrett, CEO of Status Creative, Shea Carter, Executive Director, Social and Experiential Marketing, MMGY, and yours truly will talk about how you can navigate organic conversations and use them to your brand’s advantage.

Earned media — conversations that happen naturally among your customers and prospective customers — can be tricky. Our panel will discuss the tactics that brands and agencies can use to influence, enable, and measure these earned interactions. AND, it will be fun!

Which LIFT sessions are you most excited for? Check out the full agenda here. 

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Lucy Hitz

I’m the Head of Marketing Communications here at Simply Measured, where I'm responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.

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