5 Facebook Live Success Stories
Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless.
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Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now.
What’s So Great About Facebook Live?
Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion!
Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:
- Facebook Live videos are watched 3 times longer than regular vids
- Native Facebook videos have a 13% organic reach and 6.3% engagement rate (much higher than the 1-3% you get on other platforms)
- People watch 100 million hours of Facebook videos each day
Video is huge and here to stay. Let’s take a look at how brands are using the new wave of live streaming to grow their brand and drive new users to their established blogs and websites.
5 Examples of Successful Facebook Live Videos
The ability to instantly start streaming from your smartphone powerful. Live video is not easy, but when done right, the results can be downright amazing. Here are five examples of live videos done right.
We’re starting with this one because it makes a great comeback story. BuzzFeed’s first attempt at using Facebook Live started with the president of the United States, but it didn’t go very well. Not willing to let that be their live swan song, they made another video that was much, much better.
They decided to go with a huge dance battle, called “Dance Craze Battle: Live.” Buzzfeed created a stream where the audience could vote on performances and even propose new dance moves in the comments.
Between rounds, they took things a step further and asked questions of the audience. During this time, users could interact directly with the people behind BuzzFeed, which encouraged them to engage with the video while they came up with dance moves.
In total, the broadcast was thirty minutes, but it was a huge success for BuzzFeed. They finished with over 216,864 views as of this writing.
2. Jason Carr
The former FOX 2 news anchor found success using Facebook Live when he started streaming as he was riding to his new job at WDIV-TV. The cool part was that he didn’t tell them where he was going. He was simply making good on a promise he made to viewers in his last television broadcast.
Being able to extend the conversation through live streaming is a great way to keep people attached to your brand. He broadcasted live from the back of his car as he was driven to what he called “parts unknown.”
The suspense builds very well in this video, and he also keeps things moving by engaging people in the comments. He reveals at the end of the first video that he’s arrived at his new job. He even went on to make a second video once he was settled in.
This surprise announcement of his new job earned him a cool 109,128 views.
For a cook, no kitchen is too large. You always need more space, but Tastemade took size to an entirely new level with their “Tiny Kitchen” stream.
The concept here involves making real food at sizes about 1/12 of the normal expectations. They’ve made everything from chicken noodle soup to donuts. It’s pretty incredible. The idea came about when Tastemade’s Japanese partner sent them a box filled with tiny utensils and cutting boards.
The show became so successful that it also commissioned a tiny kitchen from a dollhouse maker in Germany to act as the set for future culinary creations. It’s incredible to think about how much work goes into something so small.
The recipes have to be rewritten to account for the miniature portions, and heating elements are usually something as innocuous as a candle’s flame. Even then, things like burgers only take a few seconds on each side to cook.
What started as a simple pre-recorded series took off and became one of the best examples of Facebook Live’s potential. In this particular case, the video was extremely accessible because it could be watched without audio.
The concept comes from “kawaii,” which is the quality of cuteness in Japanese culture. There’s something undeniably cute about tiny cooking, and other people thought so too. This success story garnered an amazing 3.7 million views!
4. The Chewbacca Mom
This is a funny video that ended up doing a lot of good for sales. A woman by the name of Candace Payne did a live broadcast from inside her car outside a Kohl’s department store in Dallas. The concept was really simple: film herself as she unboxes and tests out a Chewbacca mask from Star Wars.
She has an infectious laugh that you hear throughout the video, and you can’t help but laugh along as she giddily tests out the mask and its ability to change your voice. The stats on this thing are crazy:
- 137 million views
- 1 million shares
- 5 million reactions
All of this, and the video has been a direct benefit to the stores that carry them. After the video went viral, masks like this one were sold out everywhere. Kohls was also able to turn this into a positive moment for their brand by giving Candace and her family a bunch of Star Wars toys and masks.
The same benefits also extended to Amazon, Walmart, and Toys R Us, which all saw a huge spike in sales of these masks.
5. Tough Mudder
Our final story features a fitness event series that is known for its intensity and great sense of community. Tough Mudder decided to broadcast their Merrell Michigan Training Event with Coach T. Mud for people who couldn’t make it out to the event themselves.
It was an awesome way for the community to come together both in the physical and virtual worlds. The event was extremely well done because the coach was able to effortlessly promote other channels and products, and he never once broke the pacing of the video.
During the later parts of the video, he also gets to know members of the community better and still manages to naturally promote Tough Mudder as part of his conversations. It was a great example of how you can mix promotion into your live stream without coming across as overly pushy.
And, at 48,411 views, it wasn’t a bad turnout.
It’s official: social media has grown up, and the future’s looking bright for Facebook. Live streaming opens up amazing opportunities for stories like these to happen to you and your brand.
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Matt Banner is the owner of On Blast Blog and helps guide and inspire bloggers (and those who have yet to become one!).