5 Keys to Social Media Measurement For Every Network
If you’re a social media marketer, you’re spread pretty thin. You create editorial calendars, visual assets, content, plan campaigns, set goals, and measure results.
This task-list could sound familiar to any marketer, regardless of their arena. The difference for social media marketers is that you’re operating in an ever-changing landscape, and your area of responsibility is growing…constantly.
In fact, our recent survey of social media marketers found that 23% of all marketers measure and report on at least six social networks.
Data-driven decision making is a key attribute that most CMOs want to see from their team, and since you run programs that the CMO isn’t traditionally familiar with, it’s imperative that you are able to explain, adapt, and justify decisions using solid numbers across the board.
In our new whitepaper, The 5 Essentials of Cross-Channel Social Media Measurement, we highlight the most important needs and functions of measuring social programs that span several networks.
This guide covers measurement issues that you need to understand and become an expert in to level up as a social media marketer, tackling issues like:
How smart social measurement can help you make informed decisions.
- How to access the data from all of your active social networks.
How to standardize metrics across networks to enable streamlined reporting and measurement.
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I lead marketing for Simply Measured. Recovering journalist. My team is embarrassed of my hilarious jokes. Firm believer that the best marketers are the best storytellers and the best storytellers use the best data.