5 Things You Should Know About the LIFT 2016 Speakers
As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Prepare yourselves, people, because it’s going to be incredible.
If you joined us for LIFT 2015, you already know you’ll learn a lot, but if you’re wondering who is actually going to be speaking, and why you should care, you’ve come to the right place. Here are the five things you need to know about our 40+ speakers and panelists this year.
1. They’re SO Different From One Another
Our speakers this year couldn’t run more of a gamut. We’ve got the “data guys” from two of the biggest social networks: Chris Moody, VP of Data Strategy at Twitter, will be having a fireside chat with our co-founder Adam Schoenfeld; and Vishal Shah, Director of Product Management for Monetization at Instagram, will deliver our closing keynote. Both sessions will give you insight into the future of these networks and what you need to know as a social marketer.
We’ve also got a whole roster of strategic, market-facing digital strategy superstars, like Carmen Villafañe, Director of Communications at Complex, and Shanda Maloney, Digital Marketing and Social Media Director at UFC.
Where else are you going to get every single social marketing question you have answered by the people shaping social platforms and the future of social marketing? I just can’t get over it — every part of your social marketing brain will be stimulated here. And I get to go for free! (Because I work here and stuff.)
2. They’re Not Just Going to Talk About Engagement
In her Wednesday breakout session “Build Better Content: Tests, Benchmarks, and Creative Optimization,” Lindsey Sanford, VP of Content and Social for Hodes, is going to explain how successful content should be defined by more than just engagement. She’ll show you specific, tactical ways to develop more creative content using measurement as the foundation for your process.
In his breakout session, “Pay to Play: Mobile Ads that Boost Social Sales” on the same day, Ron Schott, Sr. Communications Manager, Global Campaigns at Microsoft, will focus on increasing conversions and sales from mobile social ads. He’ll cover what’s worked and what hasn’t in various ad types, including video, and share tracking and measurement tips to ensure you’re getting keen insights on how your Facebook and Instagram campaigns are performing to meet your goals.
3. They’re Good in a Pinch
In his breakout session, Brian Simpson, Head of Social for Indycar, will talk with Indy superfan and LIFT alum Matthew Knell (VP of Social for About.com) about how to listen to your fans and stay reactive on social, even when social users aren’t interacting with your brand directly.
In this session, you’ll learn advanced tactics for social listening, how to react quickly, and how to make better decisions based on the information you gather.
4. They’re Experts in Their Fields
Robert Safian is the editor-in-chief and managing director of the award-winning business magazine Fast Company. In addition to helming online and print editorial operations, he also plays a key role in guiding the magazine’s advertising, marketing, and circulation efforts.
This is someone who has seen it all when it comes to the tech industry, and he’s coming to LIFT as Thursday’s keynote speaker to tell you what’s next. You can expect this level of expertise from all our speakers and panelists, including Kipp Bodnar, CMO of HubSpot, and Nate Elliott, a former Forrester analyst and Marketing Technology Advisor.
5. They’re Fun, Too!
Among other get-to-know-you events and cocktail hours, we will be hosting a closing party for all speakers, panelists, and attendees…
…and it’s on a rooftop. And there will be freshly-shucked oysters. And if freshly-shucked oysters aren’t your thing, there will also be a make-your-own grilled-cheese bar. And champagne. A lot of champagne.
Want to see the full LIFT line-up? Head here and register today.
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I’m the Head of Marketing Communications here at Simply Measured, where I’m responsible for our content program, social media marketing, PR, and comarketing ventures. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.