5 Ways to Take Your Facebook Insights Reporting To The Next Level
If you drive social media for a brand, we can safely assume that you’re spending time on Facebook. If you are charged with measuring your brand’s Facebook programs, you’re probably thinking about better optimizing activities and reporting on results as your investment grows. Supporting a leading Facebook strategy with a leading measurement framework typically means taking your analysis beyond the stock Facebook Insights dashboard.
We’ve long delivered a full suite of Facebook analytics to help solve this problem, but we’re not resting yet. Today we’re taking it to the next level with a new real-time Post Insights report, Domain Insights report, and major enhancements to our Fan Page Insights report. This goes along with Facebook competitive analysis and cross-channel social media reporting to give you the industry’s most complete analytics in one place. Here’s a look at the Facebook reporting now available with Simply Measured:
Complete Facebook Fan Page Insights
Understanding what is happening on your Fan page in general is key to measuring success and proactively making improvements. Our updated Page Insights report makes the data easy to consume and answers questions like, how are fans finding and engaging with my page? How does organic, paid, and viral reach compare? How does demographic data relate to engagement and reach metrics?
Check out a sample Page Insights report to see all the ways you can analyze your data.
Real-Time Post Insights
Measuring the details of each post makes it possible to benchmark and optimize content performance on Facebook. With our new Post Insights report, you get all the post-level details in real-time to report on what is happening and take action. What specific content performs the best and why? What type of content is driving engagement? How does paid promotion impact your overall content performance?
Check out a sample Post-Insights report to see how it can help you.
Domain Insights: Facebook’s Impact on Your Website
Integrating Facebook “social plugins” gives fans an easy way to interact with your website content. It also provides you with another layer of Facebook data, known as Domain Insights. Evaluating this data shows the connection between Facebook actions happening on your site and their downstream impact. With our new you report, you can more easily connect these dots and understand how the Facebook tools affect engagement on your site.
Take a look at a sample Domain Insights report to learn more.
Competitive Analysis for Broader Context
Comparing your Facebook presence against other’s in your industry allows you to benchmark performance and put market context around your metrics. With our competitive analysis, you can see exactly how your brand ranks relative to others and why.
See a complete Competitive Analysis for these beer brands!
Connecting Facebook, Twitter, YouTube, and Google+
With our cross-channel analysis, you can easily aggregate all your social media data in one place and make decisions based on the complete picture. Measuring your Facebook metrics with your other social programs puts your performance in context.
Check out the Toyota Cross-Channel report to learn more.
If you are a Simply Measured customer, these reports are now available on your account. You can run all of these reports on demand or schedule them to arrive in your inbox. If you need help or have feedback, please get in touch with your Account Manager, email us, or ping us on Twitter.
Interested in putting your Facebook Insights reporting on steroids? Sign up for a free trial.
We also have a new Facebook Insights free report that is available for up to 2M fans, but only for a limited time.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.